来自: paranoid (上海)
创建时间: 2006-09-24 19:13:47 最后修改时间: 2011-04-02 22:55:12
Maybe literature in this list is a bit more academic oriented, in other words, discovery oriented. It does not mainly target the consumers of marketing research but the producers.
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2009-12-01 09:19:21添加
1.
Marketing Research
作者 : Naresh K Malhotra/SPSS |
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2009-05-11 15:37:23添加
2.
营销调研
作者 : 丘吉尔, |
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2009-09-29 08:57:56添加
3.
Principles of Marketing Research
作者 : Richard P. Bagozzi (Editor) |
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2006-11-09 05:52:56添加
4.
Essential Readings in Marketing
作者 : McAlister, Ruth N. Bolton/Ross Rizley |
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2006-10-12 14:13:51添加
5.
Handbook of Marketing
作者 : Weitz, Barton A. (EDT)/ Wensley, Robin (EDT) |
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2006-10-12 14:14:28添加
6.
The Handbook of Marketing Research
作者 : Grover, Rajiv (EDT)/ Vriens, Marco (EDT) |
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2006-09-24 11:25:09添加
7.
Marketing Scales Handbook, Volume IV
作者 : II Gordon C. Bruner/Paul J. Hensel/Karen E. James |
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2006-09-24 11:29:16添加
8.
Handbook of Marketing Scales
作者 : William O. Bearden/Richard G. Netemeyer |
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2006-09-24 11:32:29添加
9.
Advanced Marketing Research
作者 : Bagozzi, Richard P. 编 |
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2009-12-12 16:54:35添加
10.
Review of Marketing Research
作者 : Malhotra, Naresh K. (EDT) |
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2006-09-24 11:30:58添加
11.
The Craft of Research, 2nd edition
作者 : Wayne C. Booth/Joseph M. Williams/Gregory G. Colomb |
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2008-12-26 12:59:44添加
12.
Publication Manual of the American Psychological Association
作者 : American Psychological Association |
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2008-12-26 13:00:30添加
13.
Writing Marketing
作者 : Stephen Brown |
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2006-09-24 11:25:56添加
14.
Research Design
作者 : John W. Creswell |
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2008-12-26 12:39:54添加
15.
Designing and Reporting Experiments in Psychology
作者 : Peter Harris |
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2006-09-24 14:56:29添加
16.
实验设计与分析
作者 : DouglasC.Montgomery |
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2006-09-24 14:58:24添加
17.
Experimental and Quasi-Experimental Designs for Generalized Causal Inference
作者 : William R. Shadish/Thomas D. Cook/Donald T. Campbell |
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2008-12-26 12:41:54添加
18.
Design and Analysis of Experiments, Advanced Experimental Design (Wiley Series in Probability and Statistics) (Volume 2)
作者 : Klaus Hinkelmann/Oscar Kempthorne |
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2008-12-26 12:43:12添加
19.
Modern Experimental Design
作者 : Ryan, Thomas P. (NA) |
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2008-12-26 12:44:24添加
20.
Statistical Analysis of Designed Experiments
作者 : Ajit C. Tamhane |
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2010-10-08 01:48:08添加
21.
Introduction to Statistical Mediation Analysis (Multivariate Applications Series)
作者 : David MacKinnon/David P. MacKinnon |
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2010-09-27 02:15:16添加
22.
Multiple Comparisons Using R
作者 : Bretz, Frank/ Hothorn, Torsten/ Westfall, Peter |
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2009-08-31 08:39:28添加
23.
Encyclopedia of Survey Research Methods (2 Volume Set)
作者 : Lavrakas, Paul J. (EDT) |
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2008-12-26 12:38:47添加
24.
Questionnaire Design
作者 : Ian Brace |
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2007-01-18 15:02:45添加
25.
Asking Questions
作者 : Norman M. Bradburn/Seymour Sudman, Brian Wansink |
最新留言 · · · · · · ( 查看全部 )
- paranoid : There does not seem any quick fixed solutions to your concerns. Maybe, after you finish reading the book, you'd get some idea. 2010-01-07 16:31
- 藏青色的puma灯芯绒 : i'm reading "营销调研方法论基础(第9版)", my job responsibilities covers marketing promotion and coordinating only, not analysis or resear... 2010-01-06 23:04
- 小囧蛙 : 谢谢你的整理，很有用，收藏了 2009-11-18 16:39
- paranoid : In comparison to solid grasp of quantitative techniques, it is more critical to develop the insights and curiosity to identify both inter... 2008-12-30 15:56
- Kun : I am a beginer. What I actually care about in this time is how to step in the marketing research field. Based on this purpose, which one ... 2008-12-01 15:54