“Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”—Noam Chomsky
“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, Propaganda
A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.
Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.
This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.
0 有用 豆瓣辉 2022-11-05 23:53:14 广东
政治宣传是一个大学问呀!
0 有用 Hazel 2022-11-19 22:44:11 北京
不真诚,不真诚哈哈哈哈哈。
0 有用 A5-1E 2024-01-30 15:23:08 美国
弗洛伊德搞清楚了心理学精神分析之后,未必想出了究竟该如何学以致用,大规模的进行商业变现。一代人下去,一代人上来,他的亲侄子,本书作者出现了,学以致用,商业变现,让心理学变成了可以大规模赚钱的知识。
0 有用 岚若 2013-04-20 00:02:30
"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society." "We are governed, our minds are molded, our tastes formed... "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society." "We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. " (展开)
6 有用 虚舟 2014-09-05 15:30:05
Bernays在书里关于PR的Justification说的太多了,导致会显得干货很少。本书与《参与感》结合读效果拔群。或许《舆论的结晶》会更有用些。
0 有用 A5-1E 2024-01-30 15:23:08 美国
弗洛伊德搞清楚了心理学精神分析之后,未必想出了究竟该如何学以致用,大规模的进行商业变现。一代人下去,一代人上来,他的亲侄子,本书作者出现了,学以致用,商业变现,让心理学变成了可以大规模赚钱的知识。
0 有用 吃肉的梅阿婆 2023-12-12 23:13:04 北京
Casey Neistat 在2014年的时候就说过类似如下的内容,影响至今(I'm paraphrasing):“if click-bait and vlog works, there must be a reason. Understand it, join it, don't just stand there and judge it. Just make sure you make the... Casey Neistat 在2014年的时候就说过类似如下的内容,影响至今(I'm paraphrasing):“if click-bait and vlog works, there must be a reason. Understand it, join it, don't just stand there and judge it. Just make sure you make the right choices along the way.” Propaganda这个词本身是neutual的, how to define it is in the eyes of the beholder. (展开)
0 有用 usless 2023-07-16 16:02:47 浙江
black lives matter
0 有用 Hazel 2022-11-19 22:44:11 北京
不真诚,不真诚哈哈哈哈哈。
0 有用 豆瓣辉 2022-11-05 23:53:14 广东
政治宣传是一个大学问呀!