Satisficing and Maximizing

This collection of essays explores two competing views of practical rationality. How do we think about what we plan to do? One dominant answer is that we select the best possible option available. However, a growing number of philosophers would offer a different reply. Since we are not equipped to maximize, we must often choose the next best alternative--one that is no more than satisfactory. This strategy choice is called "satisficing" (a term coined by the economist Herb Simon).