Name: Marketing Plans, Sixth Edition: How to prepare them, how to use them (平装)
ISBN: 9780750683869

Marketing Plans, Sixth Edition: How to prepare them, how to use them (平装)

作者: Malcolm McDonald
出版社: Butterworth-Heinemann Ltd
出版年: 2007年04月
页数: 704 页
定价: 357.0
装帧: 平装
ISBN: 9780750683869

豆瓣评分

评价人数不足

评价:

内容简介 · · · · · ·

"It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written." Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York