Chapter One Introduction
1.1 Background
1.2 MICE Development
1.3 MICE Development in China
1.4 Hangzhou's General Information
1.5 Hangzhou's Tourism Development
1.6 Hangzhou's MICE Development
1.7 Main Questions oftheBook
Chapter Two Literature Review
2.1 Introduction
2.2 General Concepts of Event
2.3 Typologies of Events
2.4 Event Tourism (MICE)
2.5 MICE Tourism Development History
2.6 Chinas MICE Tourism Development
2.7 MICE Market Competition
2.8 Event Tourism Competitive Capacity
2.9 Event Management
2.10 Involvement
2.11 MICE Impacts
2.12 Chapter Summary
Chapter Three Methodology
3.1 Introduction
3.2 Research Paradigms
3.3 Alternative Research Methods
3.4 General Research Process
3.5 Chapter Summary
Chapter Four Pilot Study: Qualitative Research Analysis
4.1 Introduction
4.2 Motivation
4.3 Media Involvement
4.4 MICE Impacts
4.5 MICE Competition Between Cities
4.6 Chapter Summary
Chapter Five Sample Characteristics and Overall Results
5.1 Introduction
5.2 Data Collection
5.3 Demographics of Survey Respondents
5.4 Correlation Between Demographics
5.5 Correlation of Monthly Salary, Education Level, Employment Status, Transportation Choices, and Age
5.6 MICE Attendance Experience
5.7 Descriptive Analysis of Measurement Scales
5.8 The Role of Socio-demographic Variables
5.9 Chapter Summary
Chapter Six Data Reliability and Exploratory Factor Analysis
6.1 Introduction
6.2 Factor Analysis
6.3 Factor Analysis for the Scale--Impacts of Events on the City
6.4 Factor Analysis for the Scale--Impacts of Events on Personal Lives
6.5 Factor Analysis for the Scale--Importance of Events Based on Statement Assessments
6.6 Chapter Summary
Chapter Seven Cluster Analysis
7.1 Introduction
7.2 Clusters Based on Perceptions of MICE Impacts on the City
7.3 Characteristics of the Clusters
7.4 Combining Nominal Data with Psychometric Data
7.5 Chapter Summary
Chapter Eight Examining Causal Relationships
8.1 Introduction
8.2 Determining the Evaluation of MICE on Hangzhou's Economic Development
8.3 Determining the Evaluation of MICE Impacts on Long-term City Development
8.4 Determining the Evaluation of MICE Impacts on the City Image in the World
8.5 Determining the Evaluation of Whether Too Much Money Is Spent on MICE
8.6 Path Analysis
8.7 Chapter Summary
Chapter Nine Residents' Opinions and Behaviours
9.1 Introduction
9.2 Possible Positive and Negative Impacts of the MICE Industry in Hangzhou
9.3 Past Behaviours of the Sample
9.4 Chapter Summary
Chapter Ten Discussion and Conclusion
10.1 Introduction
10.2 Role of Government
10.3 Better Event Management
10.4 Public's Understanding of'Events'
10.5 Competition Awareness
10.6 Public Involvement
10.7 Research Contributions
10.8 Concluding Comments
References
Appendix
Index
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