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From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena</p>
With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the dema... (展开全部)
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Strategy is what makes you unique
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- rink Many books/articles have been written about strategy. While I think the books/articles that worth reading again and again is Porter’s What is Strategy, which wa......2007-05-15
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