The Tipping Point

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  第54页

  lukas

  People weren't getting their jobs through their friends. They were getting them through their acquaintances. Why is this? Granovetter argues that it is because when it comes to finding out about new jobs — or, for that matter, new information, or new ideas — "weak ties" are always more important than strong ties. Your friends, after all, occupy the same world that you do. They might wo... (更多)

  People weren't getting their jobs through their friends. They were getting them through their acquaintances. Why is this? Granovetter argues that it is because when it comes to finding out about new jobs — or, for that matter, new information, or new ideas — "weak ties" are always more important than strong ties. Your friends, after all, occupy the same world that you do. They might work with you, or live near you, and go to the same churches, schools, or parties. How much, then, would they know that you wouldn't know? Your acquaintances, on the other hand, by definition occupy a very different world than you. They are much more likely to know something that you don't. To capture this apparent paradox, Granovetter coined a marvelous phrase: the strength of weak ties. Acquaintances, in short, represent a source of social power, and the more acquaintances you have the more powerful you are. Connectors like Lois Weisberg and Roger Horchow — who are masters of the weak tie — are extraordinarily powerful. We rely on them to give us access to opportunities and worlds to which we don't belong. This principle holds for more than just jobs, of course. It also holds for restaurants, movies, fashion trends, or anything else that moves by word of mouth. It isn't just the case that the closer someone is to a Connector, the more powerful or the wealthier or the more opportunities he or she gets. It's also the case that the closer an idea or a product comes to a Connector, the more power and opportunity it has as well. Could this be one of the reasons Hush Puppies suddenly became a major fashion trend? Along the way from the East Village to Middle America, a Connector or a series of Connectors must have suddenly become enamored of them, and through their enormous social connections, their long lists of weak ties, their role in multiple worlds and subcultures, they must have been able to take those shoes and send them in a thousand directions at once — to make them really tip. Hush Puppies, in a sense then, got lucky. And perhaps one of the reasons why so many fashion trends don't make it into mainstream America is that simply, by sheerest bad fortune, they never happen to meet the approval of a Connector along the way.

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  2011-04-27 10:27:51   回应

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  第1页

  吉祥三宝NJ

  Connector: it’s important to live in different world, but people in one world are more willing to know people outside their own world, know the things from other world. Connector is also the master of the so called “weak ties” which are established by living in different worlds. (更多)

  Connector: it’s important to live in different world, but people in one world are more willing to know people outside their own world, know the things from other world. Connector is also the master of the so called “weak ties” which are established by living in different worlds. (收起)

  2012-01-15 05:44:06   回应

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  第155页

  MysteRy (soundclous.com/mariamin)

  Most psychologists believe that nature -genetics-accounts for about half of the reason why we tend to act the way we do. But there are certain times and places and conditions when much of that can be swept away by changing the immediate details of their situation. 人的特质是要跟环境结合考虑的。When we think only in terms of inherent traits and forget the role of situations, we are deceiving... (更多)

  Most psychologists believe that nature -genetics-accounts for about half of the reason why we tend to act the way we do.

  But there are certain times and places and conditions when much of that can be swept away by changing the immediate details of their situation.

  人的特质是要跟环境结合考虑的。When we think only in terms of inherent traits and forget the role of situations, we are deceiving ourselves about the real causes of human behavior. (收起)

  2011-05-07 14:30:27   回应

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  第1页

  吉祥三宝NJ

  Connector: it’s important to live in different world, but people in one world are more willing to know people outside their own world, know the things from other world. Connector is also the master of the so called “weak ties” which are established by living in different worlds. (更多)

  Connector: it’s important to live in different world, but people in one world are more willing to know people outside their own world, know the things from other world. Connector is also the master of the so called “weak ties” which are established by living in different worlds. (收起)

  2012-01-15 05:44:06   回应

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  第3页

  徐杰 (http://site.douban.com/137251/)

  New words： suede：绒面革; 仿麂皮（suede shoes 绒面革皮鞋） crepe sole：绉绸鞋底 backwoods：边远落后地区 Sales were down to 30,000 pairs a year, mostly to backwoods outlets and small-town family stores. phase out：逐步淘汰 Wolverine,the company that makes Hush Puppies, was thinking of phasing out the shoes that made them famous. stylist：时装设计师 hip：（衣服、音乐等方面）... (更多)

  New words：

  suede：绒面革; 仿麂皮（suede shoes 绒面革皮鞋）

  crepe sole：绉绸鞋底

  backwoods：边远落后地区

  Sales were down to 30,000 pairs a year, mostly to backwoods outlets and small-town family stores.

  phase out：逐步淘汰

  Wolverine,the company that makes Hush Puppies, was thinking of phasing out the shoes that made them famous.

  stylist：时装设计师

  hip：（衣服、音乐等方面）时髦的，赶时髦的

  Hush Puppies had suddenly become hip in the clubs and bars of downtown Manhattan.

  buy up：全部买进、囤积

  People were going to the Ma and Pa stores, the little stores that still carried them,and buying them up.

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  2011-01-31 16:35:23   回应

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  第4页

  徐杰 (http://site.douban.com/137251/)

  New words： baffle：使（某人）困惑; 难倒（be too difficult for (sb) to understand; puzzle ） Baxter and Lewis were baffled at first. inflatable：可充气的, 可膨胀的 basset hound：矮腿猎犬 boutique：时装店；精品店（a small shop/store that sells fashionable clothes or expensive gifts ） staple：主要产品；支柱产品 wardrobe：衣柜；衣橱 Hush Puppies were once again a staple of the ... (更多)

  New words：

  baffle：使（某人）困惑; 难倒（be too difficult for (sb) to understand; puzzle ）

  Baxter and Lewis were baffled at first.

  inflatable：可充气的, 可膨胀的

  basset hound：矮腿猎犬

  boutique：时装店；精品店（a small shop/store that sells fashionable clothes or expensive gifts ）

  staple：主要产品；支柱产品

  wardrobe：衣柜；衣橱

  Hush Puppies were once again a staple of the wardrobe of the young American male.

  accessory：（衣服的）配饰

  fashion accessories to dress up your wardrobe 使你的服装增辉添彩的时装配饰

  deliberately：故意；蓄意；存心

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  2011-01-31 17:14:47   回应

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  第1页

  吉祥三宝NJ

  Connector: it’s important to live in different world, but people in one world are more willing to know people outside their own world, know the things from other world. Connector is also the master of the so called “weak ties” which are established by living in different worlds. (更多)

  Connector: it’s important to live in different world, but people in one world are more willing to know people outside their own world, know the things from other world. Connector is also the master of the so called “weak ties” which are established by living in different worlds. (收起)

  2012-01-15 05:44:06   回应

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• 

  第155页

  MysteRy (soundclous.com/mariamin)

  Most psychologists believe that nature -genetics-accounts for about half of the reason why we tend to act the way we do. But there are certain times and places and conditions when much of that can be swept away by changing the immediate details of their situation. 人的特质是要跟环境结合考虑的。When we think only in terms of inherent traits and forget the role of situations, we are deceiving... (更多)

  Most psychologists believe that nature -genetics-accounts for about half of the reason why we tend to act the way we do.

  But there are certain times and places and conditions when much of that can be swept away by changing the immediate details of their situation.

  人的特质是要跟环境结合考虑的。When we think only in terms of inherent traits and forget the role of situations, we are deceiving ourselves about the real causes of human behavior. (收起)

  2011-05-07 14:30:27   回应

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• 

  第54页

  lukas

  People weren't getting their jobs through their friends. They were getting them through their acquaintances. Why is this? Granovetter argues that it is because when it comes to finding out about new jobs — or, for that matter, new information, or new ideas — "weak ties" are always more important than strong ties. Your friends, after all, occupy the same world that you do. They might wo... (更多)

  People weren't getting their jobs through their friends. They were getting them through their acquaintances. Why is this? Granovetter argues that it is because when it comes to finding out about new jobs — or, for that matter, new information, or new ideas — "weak ties" are always more important than strong ties. Your friends, after all, occupy the same world that you do. They might work with you, or live near you, and go to the same churches, schools, or parties. How much, then, would they know that you wouldn't know? Your acquaintances, on the other hand, by definition occupy a very different world than you. They are much more likely to know something that you don't. To capture this apparent paradox, Granovetter coined a marvelous phrase: the strength of weak ties. Acquaintances, in short, represent a source of social power, and the more acquaintances you have the more powerful you are. Connectors like Lois Weisberg and Roger Horchow — who are masters of the weak tie — are extraordinarily powerful. We rely on them to give us access to opportunities and worlds to which we don't belong. This principle holds for more than just jobs, of course. It also holds for restaurants, movies, fashion trends, or anything else that moves by word of mouth. It isn't just the case that the closer someone is to a Connector, the more powerful or the wealthier or the more opportunities he or she gets. It's also the case that the closer an idea or a product comes to a Connector, the more power and opportunity it has as well. Could this be one of the reasons Hush Puppies suddenly became a major fashion trend? Along the way from the East Village to Middle America, a Connector or a series of Connectors must have suddenly become enamored of them, and through their enormous social connections, their long lists of weak ties, their role in multiple worlds and subcultures, they must have been able to take those shoes and send them in a thousand directions at once — to make them really tip. Hush Puppies, in a sense then, got lucky. And perhaps one of the reasons why so many fashion trends don't make it into mainstream America is that simply, by sheerest bad fortune, they never happen to meet the approval of a Connector along the way.

  (收起)

  2011-04-27 10:27:51   回应

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