Crossing the Chasm

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  第999页

  彭萦 (Anything but ordinary)

  To be specific, the point of greatest peril in the development of a high-tech market lies in making the transition from an early market dominated by a few visionary customers to a main stream market dominated by a large block of customers who are predominantly pragmatists in orientation. The gap between these two markets, heretofore ignored, is in fact so significant as to warrant being called a c... (更多)

  To be specific, the point of greatest peril in the development of a high-tech market lies in making the transition from an early market dominated by a few visionary customers to a main stream market dominated by a large block of customers who are predominantly pragmatists in orientation. The gap between these two markets, heretofore ignored, is in fact so significant as to warrant being called a chasm, and crossing this chasm muse be the primary focus of any long-term high-tech marketing plan.

  You need to decide which one-- fad or trend--you are dealing with before you start. it would be much better if you could start with a fad, exploit it for all it was worth, and then turn it into a trend.

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  2011-02-16 04:22:58   回应

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  Part I Discovering the Chasm

  波纹

  Chasm:the gap between early market (visionary customers) and mainstream market (pragmatists) Crossing the chasm must be the primary focus of any long-term high-tech marketing plan. early market - fad (a radical discontinuity) mainstream market - trend (a productivity improvement for existing operations) exploit the fads and develop the trends Technology Adoption Life Cycle: Innovators... (更多)

  Chasm:the gap between early market (visionary customers) and mainstream market (pragmatists)

  Crossing the chasm must be the primary focus of any long-term high-tech marketing plan.

  early market - fad (a radical discontinuity)

  mainstream market - trend (a productivity improvement for existing operations)

  exploit the fads and develop the trends

  Technology Adoption Life Cycle:

  Innovators, Early Adopters, Early Majority, Late Majority, Laggards

  bell curve, a unique psychographic profile - a combination of psychology and demographics (收起)

  2011-09-18 15:51:07   回应

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• 

  第999页

  彭萦 (Anything but ordinary)

  To be specific, the point of greatest peril in the development of a high-tech market lies in making the transition from an early market dominated by a few visionary customers to a main stream market dominated by a large block of customers who are predominantly pragmatists in orientation. The gap between these two markets, heretofore ignored, is in fact so significant as to warrant being called a c... (更多)

  To be specific, the point of greatest peril in the development of a high-tech market lies in making the transition from an early market dominated by a few visionary customers to a main stream market dominated by a large block of customers who are predominantly pragmatists in orientation. The gap between these two markets, heretofore ignored, is in fact so significant as to warrant being called a chasm, and crossing this chasm muse be the primary focus of any long-term high-tech marketing plan.

  You need to decide which one-- fad or trend--you are dealing with before you start. it would be much better if you could start with a fad, exploit it for all it was worth, and then turn it into a trend.

  (收起)

  2011-02-16 04:22:58   回应

  收藏

  推荐
• 

  Part I Discovering the Chasm

  波纹

  Chasm:the gap between early market (visionary customers) and mainstream market (pragmatists) Crossing the chasm must be the primary focus of any long-term high-tech marketing plan. early market - fad (a radical discontinuity) mainstream market - trend (a productivity improvement for existing operations) exploit the fads and develop the trends Technology Adoption Life Cycle: Innovators... (更多)

  Chasm:the gap between early market (visionary customers) and mainstream market (pragmatists)

  Crossing the chasm must be the primary focus of any long-term high-tech marketing plan.

  early market - fad (a radical discontinuity)

  mainstream market - trend (a productivity improvement for existing operations)

  exploit the fads and develop the trends

  Technology Adoption Life Cycle:

  Innovators, Early Adopters, Early Majority, Late Majority, Laggards

  bell curve, a unique psychographic profile - a combination of psychology and demographics (收起)

  2011-09-18 15:51:07   回应

  收藏

  推荐

• 

  Part I Discovering the Chasm

  波纹

  Chasm:the gap between early market (visionary customers) and mainstream market (pragmatists) Crossing the chasm must be the primary focus of any long-term high-tech marketing plan. early market - fad (a radical discontinuity) mainstream market - trend (a productivity improvement for existing operations) exploit the fads and develop the trends Technology Adoption Life Cycle: Innovators... (更多)

  Chasm:the gap between early market (visionary customers) and mainstream market (pragmatists)

  Crossing the chasm must be the primary focus of any long-term high-tech marketing plan.

  early market - fad (a radical discontinuity)

  mainstream market - trend (a productivity improvement for existing operations)

  exploit the fads and develop the trends

  Technology Adoption Life Cycle:

  Innovators, Early Adopters, Early Majority, Late Majority, Laggards

  bell curve, a unique psychographic profile - a combination of psychology and demographics (收起)

  2011-09-18 15:51:07   回应

  收藏

  推荐
• 

  第999页

  彭萦 (Anything but ordinary)

  To be specific, the point of greatest peril in the development of a high-tech market lies in making the transition from an early market dominated by a few visionary customers to a main stream market dominated by a large block of customers who are predominantly pragmatists in orientation. The gap between these two markets, heretofore ignored, is in fact so significant as to warrant being called a c... (更多)

  To be specific, the point of greatest peril in the development of a high-tech market lies in making the transition from an early market dominated by a few visionary customers to a main stream market dominated by a large block of customers who are predominantly pragmatists in orientation. The gap between these two markets, heretofore ignored, is in fact so significant as to warrant being called a chasm, and crossing this chasm muse be the primary focus of any long-term high-tech marketing plan.

  You need to decide which one-- fad or trend--you are dealing with before you start. it would be much better if you could start with a fad, exploit it for all it was worth, and then turn it into a trend.

  (收起)

  2011-02-16 04:22:58   回应

  收藏

  推荐