Advertising and Promotion (豆瓣)

副标题: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb
作者: George E Belch / Michael A Belch / George Belch / Michael Belch
出版社: McGraw-Hill/Irwin
出版年: 2003-04-23
页数: 864
定价: USD 120.31
装帧: Hardcover
ISBN: 9780072866148

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　　Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order t... (展开全部) 　　