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Advertising and Promotion

Advertising and Promotion
作者: George E Belch, Michael A Belch, George Belch, Michael Belch
副标题: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb
isbn: 0072866144
书名: Advertising and Promotion
页数: 864
定价: USD 120.31
出版社: McGraw-Hill/Irwin
装帧: Hardcover
出版年: 2003-04-23