作者: John Maeda
出版社: The MIT Press
出版年: 2006-8-21
页数: 117
定价: USD 21.00
装帧: Hardcover
ISBN: 9780262134729
内容简介 · · · · · ·
Maeda--a professor in MIT's Media Lab and a world-renowned graphic designer--explores the question of how we can redefine the notion of "improved" so that it doesn't always mean something more, something added on.
Maeda's first law of simplicity is "Reduce." It's not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: "Failure: Accept the fact that some things can never be made simple." Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products--how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls "The One," tells us: "Simplicity is about subtracting the obvious, and adding the meaningful."
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第54页
Simplicity & Emotion * "More emotions are better than less." * "While great art makes you wonder, great design makes things clear." Ambience * "Ambience is everywhere." * "Ambience is the proverbial 'secret sauce' to any great meal or memorable interaction." White Space * "Nothing is something." * "... (更多)Simplicity & Emotion * "More emotions are better than less." * "While great art makes you wonder, great design makes things clear."Ambience * "Ambience is everywhere." * "Ambience is the proverbial 'secret sauce' to any great meal or memorable interaction."White Space * "Nothing is something." * "a designer would choose to do their best to preserve the emptiness because of their perspective that nothing is an important something." * "When there is less, we appreciate everything much more.":) (收起)2012-01-31 05:15:23 回应
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第101页
hedgehog (谢谢你的美好)
10 laws 1. reduce: the simplest way to achieve simplicity is through thoughtful reduction 2. organize: organization makes a system of many appear fewer 3. time: savings in time feek like simplicity 4. learn: knowledge makes everything simpler 5. differences: simplicity and complexity need each other. 6. contest: what lies in the periphery of simplicity is definitely not peripheral 7. emotio... (更多)10 laws 1. reduce: the simplest way to achieve simplicity is through thoughtful reduction 2. organize: organization makes a system of many appear fewer 3. time: savings in time feek like simplicity 4. learn: knowledge makes everything simpler 5. differences: simplicity and complexity need each other. 6. contest: what lies in the periphery of simplicity is definitely not peripheral 7. emotion: more emotions are better than less 8. trust: In simplicity we trust 9. failure: some things can never be made simple 10. THE ONE: simplicity is about subtracting the obvious, and adding the meaningful
(收起)three keys 1. Away: more appears like less by simply moving it far, far away 2. Open: openness simplifies complexity 3. Power: use less, gain more
2012-01-13 06:02:25 回应
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第42页
hedgehog (谢谢你的美好)
Some reward systems stem from recognizing progress itself as the payoff. At the core of the best rewards is this fundamental desire for freedom in thinking, living, and being. (更多)Some reward systems stem from recognizing progress itself as the payoff.
(收起)At the core of the best rewards is this fundamental desire for freedom in thinking, living, and being.
2012-01-10 05:27:41 回应
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第3页
satoru’ (剑与糖)
Like all man-made “laws” they do not exist in the absolute sense—to break them is no sin. However you may find them useful in your own search for simplicity (and sanity) in design, technology, business, and life. (更多)
(收起)Like all man-made “laws” they do not exist in the absolute sense—to break them is no sin. However you may find them useful in your own search for simplicity (and sanity) in design, technology, business, and life.
2011-03-13 15:21:21 1回应
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第4页
Bridger (Stay hungry, Stay foolish)
书中提到,小的、可爱的东西惹人爱怜,让人对它更宽容。作者举了他的小宝宝的例子,当小宝宝用她美丽的大眼睛看着他时,一切带孩子的苦恼就烟消云散了。 可能,我们在设计一些给大众消费的应用时,也应该努力塑造这样的形象——让你的应用可爱。 拿iPhone4和诺基亚比较,iPhone4精致的外观、让人感觉易碎的玻璃外壳,无不惹人爱怜。iPhone也有不完美的地方,但看起来大家真得对她很宽容。而以经摔而著称的诺基亚,可能更像个... (更多)书中提到,小的、可爱的东西惹人爱怜,让人对它更宽容。作者举了他的小宝宝的例子,当小宝宝用她美丽的大眼睛看着他时,一切带孩子的苦恼就烟消云散了。可能,我们在设计一些给大众消费的应用时,也应该努力塑造这样的形象——让你的应用可爱。拿iPhone4和诺基亚比较,iPhone4精致的外观、让人感觉易碎的玻璃外壳,无不惹人爱怜。iPhone也有不完美的地方,但看起来大家真得对她很宽容。而以经摔而著称的诺基亚,可能更像个粗使丫头了,所以被呼来喝去还不招人待见也就是理所应当的了。如果把一个应用拟比作一个丫鬟,让她具有人的个性,那么什么样的个性会更惹人爱怜呢?什么样的个性会让人觉得她是个粗使丫头呢?■ 漂亮 VS 平庸:这个不用说吧,你懂的■ 伶俐 VS 反应迟钝、慢吞吞:你的应用有没有顺滑的操控体验?反应灵敏吗?有很多延迟吗?■ 善解人意 VS 呆头呆脑:你的应用聪明吗?能记住主人的喜好吗?会察言观色吗?有礼貌吗?不该打扰主人的时候会闭嘴吗?会替主人办事版妥帖,而不需要主人事事操心吗?会干了点小事就跳到主人面前表功吗?、 说到这里,我想用QQ的两个行为为例说明什么是没有礼貌:QQ的窗口会霸占在窗口最顶端(我是世界上最重要的应用,看我呀);开了一会儿会突然弹出一个新闻窗口(不管合不合时宜,会不会打扰主人)。其实有这样的粗鲁行为的程序,远不止QQ,很多国内的程序都有这个毛病。让人对这个程序的好感打折扣。国外的也有,Nokia的Ovi Suite是另外一个例子。以前的版本,开机启动时一定要显示出窗口来,而不是安安静静地驻留在系统托盘。有时计算机没联网,它就会跳出来,打断你正在做的事,哭天抹泪地说“哎呀,这可怎么是好啊,我连不上Ovi.com啦”。可我压根就没让你干啊。 有时我觉得一个产品的性格也反映了产品经理和设计师的性格。让我们做自信、有礼貌、聪明的人。 (收起)2011-03-15 07:00:23 回应
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第54页
Simplicity & Emotion * "More emotions are better than less." * "While great art makes you wonder, great design makes things clear." Ambience * "Ambience is everywhere." * "Ambience is the proverbial 'secret sauce' to any great meal or memorable interaction." White Space * "Nothing is something." * "... (更多)Simplicity & Emotion * "More emotions are better than less." * "While great art makes you wonder, great design makes things clear."Ambience * "Ambience is everywhere." * "Ambience is the proverbial 'secret sauce' to any great meal or memorable interaction."White Space * "Nothing is something." * "a designer would choose to do their best to preserve the emptiness because of their perspective that nothing is an important something." * "When there is less, we appreciate everything much more.":) (收起)2012-01-31 05:15:23 回应
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第101页
hedgehog (谢谢你的美好)
10 laws 1. reduce: the simplest way to achieve simplicity is through thoughtful reduction 2. organize: organization makes a system of many appear fewer 3. time: savings in time feek like simplicity 4. learn: knowledge makes everything simpler 5. differences: simplicity and complexity need each other. 6. contest: what lies in the periphery of simplicity is definitely not peripheral 7. emotio... (更多)10 laws 1. reduce: the simplest way to achieve simplicity is through thoughtful reduction 2. organize: organization makes a system of many appear fewer 3. time: savings in time feek like simplicity 4. learn: knowledge makes everything simpler 5. differences: simplicity and complexity need each other. 6. contest: what lies in the periphery of simplicity is definitely not peripheral 7. emotion: more emotions are better than less 8. trust: In simplicity we trust 9. failure: some things can never be made simple 10. THE ONE: simplicity is about subtracting the obvious, and adding the meaningful
(收起)three keys 1. Away: more appears like less by simply moving it far, far away 2. Open: openness simplifies complexity 3. Power: use less, gain more
2012-01-13 06:02:25 回应
-
第42页
hedgehog (谢谢你的美好)
Some reward systems stem from recognizing progress itself as the payoff. At the core of the best rewards is this fundamental desire for freedom in thinking, living, and being. (更多)Some reward systems stem from recognizing progress itself as the payoff.
(收起)At the core of the best rewards is this fundamental desire for freedom in thinking, living, and being.
2012-01-10 05:27:41 回应
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热门评论 最新评论
This book is described as its title
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- Allan A simple, easy to read book, It opens a whole new perspective to think about what simplicity really means. Strongly recommended!......2010-05-27
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