副标题: The Art of Selling Ideas and Winning New Business (Adweek Books)
作者: Jon Steel
出版社: Wiley
出版年: 2006-10-30
页数: 262
定价: USD 29.95
装帧: Hardcover
ISBN: 9780471789765
作者: Jon Steel
出版社: Wiley
出版年: 2006-10-30
页数: 262
定价: USD 29.95
装帧: Hardcover
ISBN: 9780471789765
内容简介 · · · · · ·
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A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real–world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real–world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
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Beyond the Perfect Pitch 完美主义者的完美演讲指...
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- Sophielihui(Sophisticated Sophie) Steel把"Perfect"堂而皇之地放在了标题里，相信读者应该很容易理解他作为完美主义者的事无巨细，在读过的几本Presentation的书里，Steel对于细节的关注无疑是最详尽的。 书中详细地讲到要如何布置演讲场所，讲到在何种情况下应婉拒竞标邀请，甚至讲到客户应该以什么方式通知中标结果 (Steel也承认......2010-04-06 1/1有用
书的编排、内容和文字运用，就是一次perfect pitch...
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- A Story Teller(愿得一心人，白首不相离) 老大的老大的老大的老大写得书，开篇送给他孩子的寄语，就已经深深打动了我：May you grow up in a world where people tell stories. 以广告业为例，pitches的成功率在30％已经很不错了。一部分人也因此得了比稿恐惧症，常常埋怨客户的不理解或者具有暗中的潜规则。 ...... (1回应)2009-04-12
"Perfect Pitch"的论坛 · · · · · ·
| 好像有简体中文版了哦 | 来自polly | 1 回应 | 2009-12-24 |
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