The Myths of Innovation (豆瓣)

作者: Scott Berkun
出版社: O'Reilly Media
出版年: 2007-5-15
页数: 192
定价: USD 24.99
装帧: Hardcover
ISBN: 9780596527051

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内容简介 · · · · · ·

　　How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers come not from the popular myths we tell about innovation, but instead from time-tested truths that explain how we've made it this far. This book shows the way. In The Myths of Innovation, bestselling author Scott Berkun takes a careful look at innovation hi... (展开全部) 　　How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers come not from the popular myths we tell about innovation, but instead from time-tested truths that explain how we've made it this far. This book shows the way. In The Myths of Innovation, bestselling author Scott Berkun takes a careful look at innovation history, including the software and Internet Age, to reveal how ideas truly become successful innovations-truths that people can apply to today's challenges. Using dozens of examples from the history of technology, business, and the arts, you'll learn how to convert the knowledge you have into ideas that can change the world. Why all innovation is a collaborative process How innovation depends on persuasion Why problems are more important than solutions How the good innovation is the enemy of the great Why the biggest challenge is knowing when it's good enough "For centuries before Google, MIT, and IDEO, modern hotbeds of innovation, we struggled to explain any kind of creation, from the universe itself to the multitudes of ideas around us. While we can make atomic bombs, and dry-clean silk ties, we still don't have satisfying answers for simple questions like: Where do songs come from? Are there an infinite variety of possible kinds of cheese? How did Shakespeare and Stephen King invent so much, while we're satisfied watching sitcom reruns? Our popular answers have been unconvincing, enabling misleading, fantasy-laden myths to grow strong." -- Scott Berkun, from the text. "Insightful, inspiring, evocative, and just plain fun to read it's totally great." -- John Seely Brown, former Chief Scientist of Xerox, andDirector, Xerox Palo Alto Research Center (PARe; current Chief of Confusion "Small, simple, powerful: an innovative book about innovation." -- Don Norman, Nielsen Norman Group, Northwestern University; author of Emotional Design and Design of Everyday Things "The naked truth about innovation is ugly, funny, and eye-opening, but it sure isn't what most of us have come to believe. With this book, Berkun sets us free to try to change the world unencumbered with misconceptions about how innovation happens." -- Guy Kawasaki, author of The Art of the Start "Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation but also points the ways toward making your new ideas stick. Even in today's ultra-busy commercial world, reading this book will be time well spent." -- Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation "This book cuts through the hype, analyzes what is essential, and more importantly, what is not. You will leave with a thorough understanding of what really drives innovation." -- Werner Vogels, CTO, Amazon.com "I loved this book. It's an easy-to-read playbook for anyone wanting to lead and manage positive change in their business." -- Frank McDermott, Marketing Manager, EMI Music Scott Berkun knows innovation. A member of the Internet Explorer team at Microsoft from 1994-1999, he is a full-time author at www.scottberkun.com and wrote the 2005 bestseller, The Art of Project Management (O'Reilly). He also teaches creative thinking at the University of Washington.　　

豆瓣成员常用的标签(共48个) · · · · · ·

innovation(31) 创新(22) 技术(11) O'Reilly(11) 创业(9) startup(8) design(7) 战略(6)

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第1页

阿土伯

最喜欢这段引用：历史偏爱独一无二的发明家这个概念，但是成功的公司至少是由两个或者更多心灵相通的朋友创立并取得成功的。事后虽然可能会有一个人被认为是“创新者”，但一定需要一个优秀的团队去承受风险开创事业。《Rules for revolutionaries》, 例子：甲壳虫，微软，谷歌计划阅读： Innovation and entrepreneurship, Peter Drucker How Breakthroughs Happen: The Surprising Truth About How Companies I... (更多)

最喜欢这段引用：
历史偏爱独一无二的发明家这个概念，但是成功的公司至少是由两个或者更多心灵相通的朋友创立并取得成功的。事后虽然可能会有一个人被认为是“创新者”，但一定需要一个优秀的团队去承受风险开创事业。《Rules for revolutionaries》, 例子：甲壳虫，微软，谷歌
计划阅读：
Innovation and entrepreneurship, Peter Drucker
How Breakthroughs Happen: The Surprising Truth About How Companies Innovate, Andrew Hargadon
Diffusion of Innovations, Everett M. Rogers
The Engines of Our Ingenuity, John Lienhard
Creativity in Science: Chance, Logic, Genius, And Zeiggeist, Dean Keith Simonton
Fire in the Crucible: The Alchemy of Creative Genius, John Briggs
THe Grace of Great Things: Creativity and Innovation, Robert Grudin
Connections, Jmaes Burke (收起)

2011-08-14 11:22:58 回应

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Edward (haha)

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2011-03-17 23:09:04 2回应

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Edward (haha)

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2011-03-17 23:09:04 2回应

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第1页

阿土伯

最喜欢这段引用：历史偏爱独一无二的发明家这个概念，但是成功的公司至少是由两个或者更多心灵相通的朋友创立并取得成功的。事后虽然可能会有一个人被认为是“创新者”，但一定需要一个优秀的团队去承受风险开创事业。《Rules for revolutionaries》, 例子：甲壳虫，微软，谷歌计划阅读： Innovation and entrepreneurship, Peter Drucker How Breakthroughs Happen: The Surprising Truth About How Companies I... (更多)

最喜欢这段引用：
历史偏爱独一无二的发明家这个概念，但是成功的公司至少是由两个或者更多心灵相通的朋友创立并取得成功的。事后虽然可能会有一个人被认为是“创新者”，但一定需要一个优秀的团队去承受风险开创事业。《Rules for revolutionaries》, 例子：甲壳虫，微软，谷歌
计划阅读：
Innovation and entrepreneurship, Peter Drucker
How Breakthroughs Happen: The Surprising Truth About How Companies Innovate, Andrew Hargadon
Diffusion of Innovations, Everett M. Rogers
The Engines of Our Ingenuity, John Lienhard
Creativity in Science: Chance, Logic, Genius, And Zeiggeist, Dean Keith Simonton
Fire in the Crucible: The Alchemy of Creative Genius, John Briggs
THe Grace of Great Things: Creativity and Innovation, Robert Grudin
Connections, Jmaes Burke (收起)

2011-08-14 11:22:58 回应

收藏
推荐

第1页

阿土伯

最喜欢这段引用：历史偏爱独一无二的发明家这个概念，但是成功的公司至少是由两个或者更多心灵相通的朋友创立并取得成功的。事后虽然可能会有一个人被认为是“创新者”，但一定需要一个优秀的团队去承受风险开创事业。《Rules for revolutionaries》, 例子：甲壳虫，微软，谷歌计划阅读： Innovation and entrepreneurship, Peter Drucker How Breakthroughs Happen: The Surprising Truth About How Companies I... (更多)

最喜欢这段引用：
历史偏爱独一无二的发明家这个概念，但是成功的公司至少是由两个或者更多心灵相通的朋友创立并取得成功的。事后虽然可能会有一个人被认为是“创新者”，但一定需要一个优秀的团队去承受风险开创事业。《Rules for revolutionaries》, 例子：甲壳虫，微软，谷歌
计划阅读：
Innovation and entrepreneurship, Peter Drucker
How Breakthroughs Happen: The Surprising Truth About How Companies Innovate, Andrew Hargadon
Diffusion of Innovations, Everett M. Rogers
The Engines of Our Ingenuity, John Lienhard
Creativity in Science: Chance, Logic, Genius, And Zeiggeist, Dean Keith Simonton
Fire in the Crucible: The Alchemy of Creative Genius, John Briggs
THe Grace of Great Things: Creativity and Innovation, Robert Grudin
Connections, Jmaes Burke (收起)

2011-08-14 11:22:58 回应

收藏
推荐
第1页

Edward (haha)

很无趣的preface (更多)

很无趣的preface (收起)

2011-03-17 23:09:04 2回应

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