出版社: Harvard Business Review Press
副标题: Using the Human Sciences to Solve Your Toughest Business Problems
出版年: 2014-2-11
页数: 224
定价: GBP 22.00
装帧: Hardcover
ISBN: 9781422191903
内容简介 · · · · · ·
Businesses need a new type of problem solving. Why? Because they are getting people wrong.
Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with problems involving a high degree of uncertainty. Why? Because, more often than not, these tools are based on a flawed model of...
Businesses need a new type of problem solving. Why? Because they are getting people wrong.
Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with problems involving a high degree of uncertainty. Why? Because, more often than not, these tools are based on a flawed model of human behavior. And that flawed model is the invisible scaffolding that supports our surveys, our focus groups, our R&D, and much of our long-term strategic planning.
In The Moment of Clarity, Christian Madsbjerg and Mikkel Rasmussen examine the business world’s assumptions about human behavior and show how these assumptions can lead businesses off track. But the authors chart a way forward. Using theories and tools from the human sciences—anthropology, sociology, philosophy, and psychology—The Moment of Clarity introduces a practical framework called sensemaking. Sensemaking’s nonlinear problem-solving approach gives executives a better way to understand business challenges involving shifts in human behavior.
This new methodology, a fundamentally different way to think about strategy, is already taking off in Fortune 100 companies around the world. Through compelling case studies and their direct experience with LEGO, Samsung, Adidas, Coloplast, and Intel, Madsbjerg and Rasmussen will show you how to solve problems as diverse as setting company direction, driving growth, improving sales models, understanding the real culture of your organization, and finding your way in new markets.
Over and over again, executives say the same thing after engaging in a process of sensemaking: “Now I see it . . .” This experience—the moment of clarity—has the potential to drive the entire strategic future of your company. Isn’t it time you and your firm started getting people right?
作者简介 · · · · · ·
克里斯琴·马兹比尔格
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将人文科学的有用方法应用于商业领域的重要先行者,专注于发掘人类行为研究方法,并为多家《财富》300强企业的高层管理者提供策略建议。ReD咨询公司联合创始人、 客户关系总监。曾在哥本哈根和伦敦攻读哲学与政治学,拥有伦敦大学硕士学位。
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米凯尔· 拉斯马森
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荷兰马斯特里赫特大学创新管理学士,丹麦洛斯基尔德大学行政与经济学硕士。公共事务和商业领域的创新战略策划专家。ReD咨询公司联合创始人、欧洲分部总监,曾与阿迪达斯、乐高以及诺和诺德等企业的高层管理者密切合作,促成了数项技术及产品的突破性重大革新。
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The Moment of Clarity的书评 · · · · · · ( 全部 6 条 )
当世界500强企业经营不下去的时候,人类学家站了出来
这篇书评可能有关键情节透露
你觉得人类学家是什么样子的? 他们是研究古人类化石的专家,也许能和猴子和大猩猩聊天; 他们在深山老林的古代遗迹中探险,挖掘法老的神秘宝藏; 他们在“异域”寻访“异文化”,和少数民族同吃同醉,同歌同舞; 他们甚至流连于红灯区、同志酒吧和黑社会组织,解读“边缘人”... (展开)2.5星|《意会时刻》:树了个稻草人当靶子
【每天一本书】20210816,D184,《意会时刻》,评分3
人文社科的孩子真的要失业咩?
> 更多书评 6篇
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0 有用 松花蛋 2018-06-10 10:23:44
设计人类学。也就是中文译本的《意会时刻》,台版《大卖场里的人类学家》
0 有用 snowwill 2017-02-03 01:38:39
【要免费PDF豆油我】如果不是同意RED的想法,这长篇的教育传统CEO和广告我是看不下去的。重点是没有介绍什么concrete methodologies 和practical processes.
0 有用 松花蛋 2018-06-10 10:23:44
设计人类学。也就是中文译本的《意会时刻》,台版《大卖场里的人类学家》
0 有用 snowwill 2017-02-03 01:38:39
【要免费PDF豆油我】如果不是同意RED的想法,这长篇的教育传统CEO和广告我是看不下去的。重点是没有介绍什么concrete methodologies 和practical processes.