Change by Design

按有用程度 按页码先后 最新笔记

• 

  第44页

  fa与subconscio (radical-design)

  It makes sense for the company to familiarize itself with the buying habits of people who inhabit the center of its current market, for they are the ones who will verify that an idea is valid on a large scale---a fall outfit for barbie, for instance, or next year's feature on last year's car. By concentrating solely on the bulge at the center of the bell curve, however, we are more likely to confi... (更多)

  It makes sense for the company to familiarize itself with the buying habits of people who inhabit the center of its current market, for they are the ones who will verify that an idea is valid on a large scale---a fall outfit for barbie, for instance, or next year's feature on last year's car. By concentrating solely on the bulge at the center of the bell curve, however, we are more likely to confirm what we already know than learn something new and surprising. For insights at that level we need to head for the edges, the places where we expect to find extreme users who live differently, think differently, and consume differently---a collector who owns 1400 barbies, for instance, or a professional car thief.

  (收起)

  2011-02-15 20:21:55   回应

  收藏

  推荐
• 

  第17页

  fa与subconscio (radical-design)

  When a project is terminated after months or even years, it can be devastating in terms of both money and morale. A nimble team of design thinkers will have been prototyping from day one and self-correcting along the way. As we say at IDEO, "Fail early to succeed sooner." (更多)

  When a project is terminated after months or even years, it can be devastating in terms of both money and morale. A nimble team of design thinkers will have been prototyping from day one and self-correcting along the way. As we say at IDEO, "Fail early to succeed sooner."

  (收起)

  2011-02-15 00:21:46   回应

  收藏

  推荐

• 

  第17页

  fa与subconscio (radical-design)

  When a project is terminated after months or even years, it can be devastating in terms of both money and morale. A nimble team of design thinkers will have been prototyping from day one and self-correcting along the way. As we say at IDEO, "Fail early to succeed sooner." (更多)

  When a project is terminated after months or even years, it can be devastating in terms of both money and morale. A nimble team of design thinkers will have been prototyping from day one and self-correcting along the way. As we say at IDEO, "Fail early to succeed sooner."

  (收起)

  2011-02-15 00:21:46   回应

  收藏

  推荐
• 

  第44页

  fa与subconscio (radical-design)

  It makes sense for the company to familiarize itself with the buying habits of people who inhabit the center of its current market, for they are the ones who will verify that an idea is valid on a large scale---a fall outfit for barbie, for instance, or next year's feature on last year's car. By concentrating solely on the bulge at the center of the bell curve, however, we are more likely to confi... (更多)

  It makes sense for the company to familiarize itself with the buying habits of people who inhabit the center of its current market, for they are the ones who will verify that an idea is valid on a large scale---a fall outfit for barbie, for instance, or next year's feature on last year's car. By concentrating solely on the bulge at the center of the bell curve, however, we are more likely to confirm what we already know than learn something new and surprising. For insights at that level we need to head for the edges, the places where we expect to find extreme users who live differently, think differently, and consume differently---a collector who owns 1400 barbies, for instance, or a professional car thief.

  (收起)

  2011-02-15 20:21:55   回应

  收藏

  推荐

• 

  第44页

  fa与subconscio (radical-design)

  It makes sense for the company to familiarize itself with the buying habits of people who inhabit the center of its current market, for they are the ones who will verify that an idea is valid on a large scale---a fall outfit for barbie, for instance, or next year's feature on last year's car. By concentrating solely on the bulge at the center of the bell curve, however, we are more likely to confi... (更多)

  It makes sense for the company to familiarize itself with the buying habits of people who inhabit the center of its current market, for they are the ones who will verify that an idea is valid on a large scale---a fall outfit for barbie, for instance, or next year's feature on last year's car. By concentrating solely on the bulge at the center of the bell curve, however, we are more likely to confirm what we already know than learn something new and surprising. For insights at that level we need to head for the edges, the places where we expect to find extreme users who live differently, think differently, and consume differently---a collector who owns 1400 barbies, for instance, or a professional car thief.

  (收起)

  2011-02-15 20:21:55   回应

  收藏

  推荐
• 

  第17页

  fa与subconscio (radical-design)

  When a project is terminated after months or even years, it can be devastating in terms of both money and morale. A nimble team of design thinkers will have been prototyping from day one and self-correcting along the way. As we say at IDEO, "Fail early to succeed sooner." (更多)

  When a project is terminated after months or even years, it can be devastating in terms of both money and morale. A nimble team of design thinkers will have been prototyping from day one and self-correcting along the way. As we say at IDEO, "Fail early to succeed sooner."

  (收起)

  2011-02-15 00:21:46   回应

  收藏

  推荐