My goal is to pull back the curtain on entrepreneurship, to shed light on the black box of entrepreneurial success, and to provide an architecture for how to think creatively about building something, whether that’s an idea, a movement, or, of course, a business.
pull back on the curtain =
lift or raise the curtain on = reveal 揭露，公开；开始做 People who still have no idea how they ended up where they are, with a product or a service, with employees and customers, but who want to make a real go of it, because they don’t want to let anyone down, least of all themselves.
make a real go：to attempt to achieve success with something, often a relationship or career, through one's best effort. When used in the past tense, the phrase often implies that at least some success was achieved. （尤指婚姻或生意的成功）使....成功
例句：We went to different schools, but we were able to make a go of the long-distance relationship. Being a dancer doesn't pay well, but it was my dream, so I tried my best to make a go of it. As this is happening, she enlists the help of a business-savvy family friend named Kevin Brown, who convinces her not to give up, but to double down and open a restaurant instead, in an 800-square-foot shack.
enlistthe help of就是我们说的「请XX帮忙」，enlist 在这里是「谋求」（to persuadesomeone to helpyou to do something）。
After four or five years of bootstrapping their way to sustainability, they realize it’s time to find someone who can help them pivot to a franchise model where they’ll have a shot at turning a real profit and taking some cash out of the business. 1. to improve your situation or become more successful , without help from others or without advantages that others have: His father had bootstrapped himself out of rural poverty to earn a university degree in business . 2. to start a business , especially an internet one, with little money : He bootstrapped the company , pouring all his energy into it. pull/haul yourself up by the/your (own) bootstraps 自力更生 Even though my generation produced people like Elon Musk and Larry Page, most of my cohort subscribed to an anti-corporate, anticommercial ethos, perhaps best illustrated in a famous 1992 cover of Rolling Stone featuring Kurt Cobain wearing a shirt that read CORPORATE MAGAZINES STILL SUCK.
1）generation 和 cohort 可以算作是同义词，同龄人；2）subscibe (to)「赞同」「支持」，后面常接 subscribe tothe view/belief/theory，以后想表示同意/不同意某个观点时就可以用它。
你和成功者的区别（背诵） They all have sleepless nights and midnight terrors. Most of them, at some point, feel like imposters. They are not natural superheroes; they are all Clark Kents. The only difference between them and you, at this moment, is that when opportunity presented itself, they went into the phone booth and put on the cape. They took the leap. That’s basically it.