第2页 Law 1 Reduce

SHE: shrink, hide, embody.

Shirnk:
Making things smaller doesn’t make them necessarily better, but when made so we tend to have a more forgiving attitude towards their existence.

Hide:
A classical example of this technique is the Swiss army knife. Only the tool you wish to use is exposed, while the other blades and drivers are hidden.

Embody:
Embodying an object with properties of real quality is the basis of the luxury goods industry and is rooted in their use of precious materials and exquisite craftsmanship
Lessen what you can and conceal everything else without losing the sense of inherent value.