第10页 Chapter 1 Who are you - The 'Science' of Manipulation

Less well known is Watson's application of behaviorist principles to advertising.…His attitude toward the consumer is perhaps best indicated by a statement he made in a presentation to department store executives: "The consumer is to the manufacturer,the department stores and the advertising agencies, what the green frog is to the physiologist."

 "The consumer is to the manufacturer,the department stores and the advertising agencies, what the green frog is to the physiologist." 这句话，看了真心愤怒啊！！！F**k！！！