第23页 PROLOGUE: A Four-Dollar Ticket

According to Goldman, great athletes fade from memory not because they're surpassed by the better ones, but because we forget about them or our memories are tainted by things that have nothing to do with their career (like Bill Russell being a lousy announcer or O.J being a lousy ex-husband). Here's the killer excerpt:"The greatest struggle an athlete undergoes is the battle for our memories. It's gradual. It begins before you're aware that it's begun, and it ends with a terrible fall from grace. It really is a battle to the death."