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Finally, design insists that we prepare ourselves to iterate our way to a solution, so managers who thought like designers would see themselves as learners. Most managers are taught a straightforward linear problem-solving methodology: define a problem, identify various solutions, analyze each, and choose one—the right one. Designers aren’t nearly so impatient—or optimistic. They understand that successful invention takes experimentation and that empathy is hard won. So the task is one of learning.