They needed, therefore, to identify conservative ideas as populist and liberal/progressive ideas as elitist - even though the reverse was true. They faced a massive framing problem, a problem that required a change in everyday language and thought.
Through language they have branded liberals as effete elitist, unpatriotic spendthrifts - limousine liberals, East Coast liberals, the liberal elite, wishy-washy liberals, and so on. At the same time they have branded conservatives as populists - again through language, including body language. From Ronald Reagan's down-home folksiness to George W. Bush's John Wayne-style "Bubbaisms," the language, dialects, body language, and narrative forma have been those of rural populists.
Without the cultural civil war, the conservatives cannot win.引自 What The Right Wants
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