第14页 Section 1: The Problem 2 What's Eating the 30-second Commercial?
殺生丸 (杀杀杀杀)
- 章节名:Section 1: The Problem 2 What's Eating the 30-second Commercial?
- 页码:第14页
According to a Knowledge Networks study released in December 2004, 47 percent of viewers switch channels when watching TV, either because a program has ended or to skip commercial. This is up from 33 percent in 1994. ...... Clutter in each medium (number of ads previewing , listening, reading, or using session) has become white noise, and when combined with all the surrounding so-called intergraded media that agencies are selling you on, things have only gotten worse: it is now gray noise. Consumers have either built up resistance or have figured out ways to avoid, tune out, or ignore Madison Avenue’s obsession with breaking through its self-created clutter.
殺生丸对本书的所有笔记 · · · · · ·
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第3页 Foreword
Breaking the bonds Advertising people are still wedded to the 30-second commercial. For...
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第12页 Section 1: The Problem 2 What's Eating the 30-second Commercial?
Too Much Clutter The problem is actually worse than the oversimplified predicament of c...
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第14页 Section 1: The Problem 2 What's Eating the 30-second Commercial?
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第18页 Section 1: The Problem 2 What's Eating the 30-second Commercial?
CONSUMERS AREN'T AS STUPID AS THEY USED TO BE Today’s consumers don’t just question, ...
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第20页 Section 1: The Problem 3 Mass Murder -- Is Advertising Even the Answer?
The quickest way to kill a bad product is with great advertising. All things being equa...
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