11 moving on up

11 moving on up

key points
moving on up by increasing income in an existing business is usually easier than initially starting the business
by making careful choices, you can often grow the business without dramatically increasing the workload, allowing you to scale without hiring more people
easy growth options include adding a service to a product-based business(or vice versa), deploying a creative series of upsells and cross-sells, and making a few key tweaks
horizontal expansion involves going broader by serving more customers with different(usually related) interests; vertical expansion involves going deeper by serving the same customers with different levels of need