《Choice》的笔记-2 CHOOSING THROUGH OTHERS' EYES
- 章节名：2 CHOOSING THROUGH OTHERS' EYES
- 2016-03-20 00:41:39
..Sports and entertainment marketing constantly drives home the idea that everyone should try to become a star, to rise above their social constraints. But in many cases the dream is twice removed from individual choice: first, it begins not with the player but with their parents; and second, the ambition is modelled on an already established career -- that of Maria Sharapova, for example, in the case of young women Russian tennis players.It may be hard for us to accept that what we think of as pure individual choice is so often contingent on the perceptions and influences of others...The image of a perfect body in the wedding photograph would remain for the bride as the ultimate identification with her ideal self...One of the cornerstones of Lacanian theory is the idea that by learning to speak we undergo a process of symbolic castration, and that we are marked for ever after by a lack. The agent of castration is language itself. When we become speaking beings, something radical changes for us: 'natural' acts become much more complicated, and our existence per se appears to be devoid of some primordial jouissance or blissful pre-linguistic enjoyment. We suddenly need to use language in order to deal with our wants, and soon afterwards we also need to deal with desires that have no primal links to biology, but which nonetheless radically affect our well-being. Language and culture, which we encounter when coming into the world, soon become not only ways of expanding our horizons but also a space of prohibition and limits to what were, at the beginning, still natural impulses....Although the lack of that marks the individual is perceived as the loss of some essential jouissance, it is actually a cornerstine of subjectivity. Because the individual is marked by a lack, he or she will constantly try to recuperate the object that they perceive to embody the lost enjoyment that will make good that lack. The very fact that people are marked by a lack is thus the engine that keeps their desire alive. Thus we endlessly go on searching for the thing we hope will bring satisfaction -- be it a partner, a child or a simple consumer item -- and often feel dissatisfied by our choices. At the same time, however, we often feel that other people are experiencing the jouissance that we are searching for, which in turn provokes envy or jealousy....Capitalism frees the slave and makes him a consumer, but limitless consumption will end with the consumer consuming him-or herself.....Individualism has reached a new stage in which the subject increasingly perceives him -or herself as a self-creator.
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2 CHOOSING THROUGH OTHERS' EYES
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