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A startup is the largest group of people you can convince of a plan to build a different future.
Contrarian question: what important truths do very fewer people agree with you 
Madness is rare in individuals, but in groups, parties, nations, and ages it is the rule — Nietzsche
It’s hard to blame people for dancing when the music were playing; irrationality was rational given that appending .com to your name could double your value overnight
If you are less sensitive to social cues you are less likely to do the same things as everyone else around you
Anyone would fight for things that matter. heroes take their personal ego so seriously they will fight for things that don’t matter. this twisted logic is part of human nature but is disastrous in business. if you can recognize competition as a disruptive force instead of a sign of value you were already more sane than the most
The perfect target market of a startup is a small group of particular people concentrated together and served by a few or no competitors 
Every individual needs to have goals whose attainment requires efforts and needs to succeed in attaining at least some of his goals
As a founder, your first job is to get first things right, because you cannot build a great company on a flawed foundation
Humans and computers together could achieve dramatically better results than either could attain alone
7 questions to be answered
(1) engineering: can you create breakthrough technology instead of incremental improvements?
(2) timing: is now the right time to start your particular business?
(3) monopoly:  are you starting with a big share of a small market?
(4) people: do you have the right team?
(5) distribution: do you have a way to not just create but deliver your product?
(6) durability: will your market position be defensible 10 and 20 years into the future?
(7) secret: have you identified a unique opportunity that others don't see?