"Winning" provides a temporary thrill of victory; an intense, but fleeting, boost to our self-confidence. None of us is able to hold on to the incredible feeling of accomplishment for that target we hit, promotion we earned or tournament we won a year ago. Those feelings have passed. To get that feelings gain, we need to try to win again.
A Just Cause must be:
- For something - affirmative and optimistic
- Inclusive - open to all those who would like to contribute
- Service oriented - for the primary benefit of others
- Resilient - able to endure political, technological and cultural change
- Idealist - big, bold and ultimately unbelievable
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