This is a comprehensive textbook specially designed to meet the requirements of MBA students specializing in marketing. Users will find this book highly useful for its coverage of the theoretical foundations, decision-making processes for international markets, strategies for products, brands, pricing and trade logistics and the policy framework, procedures and documentation for export marketing and promotion. It is explained through caselets, diagram, flowcharts and numerous examples from the Indian context.
还没人写过短评呢
还没人写过短评呢