Mr. Curiosity对《China Turned On》的笔记(7)

Mr. Curiosity
Mr. Curiosity (且放白鹿青崖间 须行即骑访名山)

读过 China Turned On

China Turned On
  • 书名: China Turned On
  • 作者: James Lull
  • 副标题: Television, Reform and Resistance
  • 出版社: Routledge
  • 出版年: 1991-12-23
  • 第20页
    'By 1978 roughly half a million sets were sold per year – a tiny figure in such a large country.'
    2011-03-07 05:18:30 回应
  • 第20页
    The most dramatic jump in sale of TV sets took place in 1979 when nearly two million sets were sold. The 1980s represent what Womack calls the ‘third wave’ of electronic media development in China – a period when nearly every family bought a TV set – a phenomenon that is similar to what happened in the United States in the 1950s.
    2011-03-07 05:19:11 回应
  • 第22页
    Beginning in 1984 a sizeable jump in the purchase of television sets by farm families took place, reflecting profits from incentives paid within the economic reform of the nation’s agricultural system. At the same time urban families were trading in their black-and-white sets for color models.
    2011-03-07 05:19:44 回应
  • 第23页
    By 1990 Chinese families owned some 150 million television sets – about one set for every eight people nationwide and one set for every three or four people in the cities. There is a home viewership now of more than 600 million in China…..The cities are saturated with television. Ninety-five percent of all urban families owned at least one television set as early as 1986, according to Xinhua, the New China News Agency. More than two-thirds of the sets now being produced are color models and the yearly domestic production of TV receivers is about 20 million sets. (Sun, 1987)
    2011-03-07 05:20:12 回应
  • 第62页
    For the vast majority of the people, the first regular viewing took place in work settings and in public locations. The government placed television sets in front of party committee houses that are located in urban neighborhoods throughout the country. Dozens of families brought little stools on which to sit as they gathered around the sets to watch at night. TVs were usually placed out of doors, so bad weather prohibited viewing. …. The second phase of television viewing in China was also communal – in the homes of ‘early adopter’ families who either were able to afford a set or had been given one by their overseas relatives. As the elderly Guangzhou couple describes above, the transition from group viewing on the street and in work facilities to private homes sometimes even crowded out the host families. Those who had television sets may have had the luxury of convenient viewing, but they frequently had to tolerate congregations of viewers who were barely known to them. The tiny front room (sometimes the only room) could be filled with 20 people or more. More recently, many farm families have gone through the same transition. Furthermore, group TV viewing is still an important part of holiday traditions everywhere in China, especially in the rural areas, as is described by a sociologist in Beijing. …. The next two stages of adoption – saturation of urban homes with television and the transition from black-and-white sets to color modes – represent current conditions which I describe in the remainder of this chapter. Television viewing still takes place in public in China but the locations and purposes differ from the early days. Now, some big department stores put television monitors and VCRs that play videotapes of American and Japanese cartoon programs in front of their buildings when the weather is good in order to attract customers. Group viewing is also common in some work settings and in higher education.
    2011-03-07 05:20:44 回应
  • 第66页
    Because of limited space, options for where families can put their television sets are few. Almost invariably the set is located in the largest room and is typically the visual focus of that space. In many homes it is placed in the corner of the room for the best viewing angle. Television sets in China are freestanding; they do not come in wood cabinets and they don’t have legs. TV sets, therefore, are usually placed on top of something else, a dresser or desk for instance, and are often surrounded by knick-knacks and small decorations or household items. The area is frequently adorned with artifacts that reflect the personality of the family and the region where they live. Families value their television sets highly and oftern protect them with special cloth covers.
    2011-03-07 05:21:11 回应
  • 第210页
    The dilemma was magnified by television. Commercials and imported films and dramas celebrated the individualism and materialism of a consumer society at the very time the people could not break out of their monotonous routines or prosper from their own initiative.
    2011-03-07 05:21:37 回应