1. When you identify as part of a group, your opinions tend to beiased toward the group consensus.
2. Humans are hardwired to reciprocate favors. If you want omeon's cooperation in the future, do something for that person today.
3. Persuasion is effective even when the subject recognizeds the techinique. Everyone knows that sotres list prices at $9.99 because $10.00 sounds like too much. It still works.
4.The things that you think about the most will irrationally rise in importance in your mind.
5. An intentional "error" in the details of your message will attract criticism. The attention will make your message rise in importance - at least in people's minds - simply because everyone is talking about.
6. If you are not a Master Persuader running for president, find the sweet spot between apologizing too much, which signals a lack of confidence, and never apologizing for anything, which makes you look like a sociopath.
7. It is easy to fit completly different explanations to the observed facts. Don't trust any interpretation of reality that isn't able to predit.
8. People are more influenced by the direction of things than the current state of things.
9. Display confidence (either real or faked) to improve your persuasivenss. You have to believe yourself, or at least appear as if you do, in order to get anyone else to believe.
10. Persuation is strongest when the messenger is credible.
11. Guess what people are thinking - at the very moment they think it - and call it out. If you are right, the subject bonds to you for being like-minded.
12. If you want the audence to embrace your content, leave out any detail that is both unimportant and would give people a reason to think. That's not me. Design into your content enough blank spaces so people can fill them in with whatever makes them happinest.
13. Use the high-ground manuever to frame yourself as the wise adult in the room. It forces others to join you or be framed as the small thinkers.
14. When you attack a person's belief, the person under attack is more likely to harden his belief than to abandon it, even if your argument is airtight.
Business writing is about clarity and persuasion. The main technique is keeping thngs simple. Simple writing is persuasive. A good argument in five sentences will sway more people than a brilliant argument in a hundred sentences. Don't fight it.
Simple means getting rid of extra words. Don't write "He was very happy" when you can write "he was happy." You think the world "very" adds something. It doesn't. Prune your sentences.
Humor writing is a lot like business writing. It needs to be simple. The main difference is in the choice of words. For humor, don't say "drink" when you can say "swill.:
Your first sentence needs to grab the reader. Go back and read my first sentence in this post. I rewrote it a dozen times. It makes you curious. That's the key.
Write short sentences. Avoid putting multiple thoughts in one sentence. REaders aren't as smart as you'd think.
Learn how brains organize ideas. Readers comprehend "the boy hit the ball" quicker than "the ball was hit by the boy." both sentences mean the same thing, but it's easier to image the actor before the action. All brains work that wya.
That's it. You just learned 80% of the rules of good writing. You're welcome. 引自第266页
