It is the collection of our memories that make us who we are. Our memories give us a sense of self, they connect us to the world around us - past and present - and they elecit the feelings of nostalgia that connect us to others. At its heart, food is memory and food is emotion, and it is the aroma and flavor of food that most potently ignite these wellsprings of self and pleasure. Ilustrating how powerfully food aromas are linked to ur feelings and memories of past comfort, a recent experiment showed that out of tweleve different scents, incliuding the smells of money, flowers, and popular perfumes, the scent of pumpkin pie elicited the most nostalgic reveries.
comfort food: when we're feeling sa,d distressed, or rejected, we seek out these special foods for the reassuring and soothing associations that are activated, and the calming feelings of love, safety, and belonging that we are reminded of when the flavors and savored - and we feel a little better because of it. If stopping yourself from excessive indulgence is a problem for you, there may be a way to get the same reassuring succor without having to take a bite. (comfort aroma, sensory support)
Food is a form of communication between the food maker and the food taker.
It is not merely the pleasure of feeling creamy fat, the zing of spice, or the radiance of sweet on our tongue, nor the aromas, words, sights, and sounds that augment our sensory perception of what we are consuming that makes food so enthralling. These sensations are essential, but it is the emotions that are experienced while we eat that give a food its true wonder. It is the intimate dance of emotion and food that makes eating so tremendously motivating and captivating.
the need for food creators and preparers to be engaged in a dialogue with their diners, that understanding the emotions and desires and the diner are vital to crafting the perfect meal, and these desires and motivations are different for everyone and vary at different times.
FOOD IS WHO WE ARE
The cultivation of food and the invention of inventiveness of cooking separates us from other animals. Food is about identity - both cultural and personal. Eating alters our thoughts and feelings, and at the same time our body and the food we consume is transformed by what we think. Food elicits specific and special emotions and memories, and our relationship with food is deeply personal and relative. When we eat food we are not merely eating its physical ingredients, we are eating its emotional ingredients - the concepts, ideas, and psychological meaning of the food and who prepared it for us.
Food is an aesthetic immersion, whether you turn a salad into a Kandinsky painting or not. Food connects us to our past, to other peope, to the world, and to ourselves. Food is memory, celebration, identity, conversation, emotion, glory, pleasure, pain, fear, disgust, comfort, and guilt. Food is aromatic, salty, sour, sweet, bitter, savory, tingly, hot and cold. Food is a flavor and savor, art and sight, sound and music, texture and design, words and poetry, divine and decadent. Food is love and food is life. And knowledge of how our mind and body are affected by our food choices, and how our senses and psychology alter our experience of food and the consequences of eating, is power.