Sunny对《The Back of the Napkin》的笔记(1)

The Back of the Napkin
  • 书名: The Back of the Napkin
  • 作者: Dan Roam
  • 副标题: Solving Problems and Selling Ideas with Pictures
  • 页数: 278
  • 出版社: Portfolio Hardcover
  • 出版年: 2008-3-13
  • 第32页
    1. A four-step process: There is a learnable, repeatable, and useful process to visual thinking. look -> see -> imagine -> show
    looking = collecting and screening
    seeing = selecting and clumping
    imaging = seeing what isn't there
    showing = making it all clear
    Oreintation -> position -> identification -> direction
    Four basic rules to apply every time we look at something new:
    1) Collect everything we can to look at - the more the better.
    2) have a place where we can lay out everything and really look at it all, side by side.
    3) Always define a basic coordinate system to give us clear orientation and position.
    4) Find ways to cut ruthlessly from everything our eyes bring in - we need to practice visual triage.
    2. Three built-in tools to improve: In order to think visually, we rely on the interaction of our three "built-in" tools: our eyes, our mind's eye, and our hand-eye coordination. We can improve all three, and the better we get at one, the better we get at the others.
    3. Six ways of seeing: There are six fundamental questions that guide how we see things and then how we show things
    1) We saw objects - the who and the what
    2) We saw quantities - the how many and how much
    3) We saw position in space - the where
    4) WE saw position in time - the when
    5) We saw influence and cause and effect - the How
    6) We saw all of this come together and "knew" soemthing about our scene - the why SQVID in action (Simple, quantity, vision, individual and Change) QUESTION 1: Simple or Elaborate QUESTION 2: Quality or Quantity
    QUESTION 3: Vision or Execution
    QUESTION 4: Individual or a Comparison
    QUESTION 5: The way things are vs. The way they could be

    2018-08-29 00:05:50 回应

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