𝙰𝚣𝚎𝚛𝚒𝚕对《I, Steve》的笔记(1)

𝙰𝚣𝚎𝚛𝚒𝚕
𝙰𝚣𝚎𝚛𝚒𝚕 (明朝即長路 惜取此時心)

读过 I, Steve

I, Steve
  • 书名: I, Steve
  • 作者: George Beahm
  • 副标题: Steve Jobs In His Own Words
  • 页数: 176
  • 出版社: Agate B2
  • 出版年: 2011-10
  • 全书
    Az.乔布斯的公众演讲 采访和谈话等相关资料汇集本。一半是辑录的乔布斯语录。读来还是蛮有感慨。一个时代的标杆 靠的不止是幸运 无疑还有对科技透彻的把握 于时代深刻的领悟和那种一以贯之的孤傲,又多半明智的勇敢。
    Kindle书摘。
    有些从前看了中文 再次遇见 真心亲切。
    大致格式是 主题、内容、及出处
    Being the Best
    We’re not going to be the first to this party, but we’re going to be the best.
    —Apple event for iPhone OS 4.0, April 8, 2010
    Brands
    What are the great brands? Levi’s, Coke, Disney, Nike. Most people would put Apple in that category. You could spend billions of dollars building a brand not as good as Apple. Yet Apple hasn’t been doing anything with this incredible asset. What is Apple, after all? Apple is about people who think “outside the box,” people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.
    —Time, August 18, 1997
    Broad Life Experiences, Importance of
    A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.
    —Wired, February 1996
    Company Focus
    We do no market research. We don’t hire consultants. … We just want to make great products.
    —CNNMoney/Fortune, February 2008
    Computers
    The problem is, in hardware you can’t build a computer that’s twice as good as anyone else’s anymore. Too many people know how to do it. You’re lucky if you do one that’s one-and-a-third times better or one-and-a-half times better. And then it’s only six months before everybody else catches up.
    —Rolling Stone, June 16, 1994
    Consumer Product Design
    We believe that customers are smart and want objects which are well thought through.
    —Newsweek, October 14, 2006
    Convergence
    The place where Apple has been standing for the last two decades is exactly where computer technology and the consumer electronics markets are converging. So it’s not like we’re having to cross the river to go somewhere else; the other side of the river is coming to us.
    —CNNMoney/Fortune, February 21, 2005
    Creativity and Technology
    One of the things I learned at Pixar is the technology industries and the content industries do not understand each other. In Silicon Valley and at most technology companies, I swear that most people think the creative process is a bunch of guys in their early 30s, sitting on a couch, drinking beer and thinking of jokes. No, they really do. That’s how television is made, they think; that’s how movies are made. People in Hollywood and in the content industries, they think technology is something you just write a check for and buy. They don’t understand the creativity element of technology. These are like ships passing in the night.
    —CNN Tech, June 10, 2011
    Quoting
    Mark Twain, on the premature announcement of his death by Bloomberg: The reports of my death are greatly exaggerated.
    —Apple event for the iPod, September 9, 2008
    Design
    Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. The design of the Mac wasn’t what it looked like, although that was part of it. Primarily, it was how it worked.
    —Wired.February 1996
    Employee
    Potential My job is not to be easy on people. My job is to make them better.
    —CNNMoney.com/Fortune, February 2008
    Focus
    People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.
    —Apple Worldwide Developers Conference, May 13–16, 1997
    Forward Thinking
    If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you’ve done and whoever you were and throw them away. —Playboy, February 1985 Let’s go invent tomorrow rather than worrying about what happened yesterday.
    —D5 Conference: All Things Digital, May 30, 2007
    Great Ideas
    Ultimately, it comes down to taste. It comes down to trying to expose yourself to the best things that humans have done and then try to bring those things in to what you’re doing. Picasso had a saying: good artists copy, great artists steal. And we have always been shameless about stealing great ideas, and I think part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world.
    —Triumph of the Nerds, PBS, June 1996
    You know, my philosophy is—it’s always been very simple. And it has its flaws, which I’ll go into. My philosophy is that everything starts with a great product. So, you know, I obviously believed in listening to customers, but customers can’t tell you about the next breakthrough that’s going to happen next year that’s going to change the whole industry. So you have to listen very carefully. But then you have to go and sort of stow away—you have to go hide away with people that really understand the technology, but also really care about the customers, and dream up this next breakthrough. And that’s my perspective, that everything starts with a great product. And that has its flaws. I have certainly been accused of not listening to the customers enough. And I think there is probably a certain amount of that that’s valid.
    —Newsweek, September 29, 1985
    Innovation
    Innovation distinguishes between a leader and a follower.
    —The Innovation Secrets of Steve Jobs, 2011
    Insight
    I think the artistry is in having an insight into what one sees around them. Generally putting things together in a way no one else has before and finding a way to express that to other people who don’t have that insight….
    —Smithsonian Institution Oral and Video Histories, April 20, 1995
    Integration
    Apple’s the only company left in this industry that designs the whole widget. Hardware, software, developer relations, marketing. It turns out that that, in my opinion, is Apple’s greatest strategic advantage. We didn’t have a plan, so it looked like this was a tremendous deficit. But with a plan, it’s Apple’s core strategic advantage, if you believe that there’s still room for innovation in this industry, which I do, because Apple can innovate faster than anyone else.
    Internet Theft and Motivation
    We said: We don’t see how you can convince people to stop being thieves, unless you can offer them a carrot—not just a stick. And the carrot is: We’re gonna offer you a better experience…and it’s only gonna cost you a dollar a song.
    —Rolling Stone, June 16, 1994
    Making Bold Announcements
    I understand the appeal of a slow burn, but personally I’m a big-bang guy.
    —Harvard Business School, Working Knowledge for Business Leaders, June 16, 2003
    Microsoft’s Lack of Innovation
    The only problem with Microsoft is they just have no taste. I don’t mean that in a small way. I mean that in a big way, in the sense that they don’t think of original ideas and they don’t bring much culture into their products. I have no problem with their success—they’ve earned their success for the most part. I have a problem with the fact that they just make really third-rate products
    —Triumph of the Nerds, PBS, June 1996
    Microsoft’s Microview
    I told [Bill Gates] I believed every word of what I said but that I should never have said it in public. I wish him the best, I really do. I just think he and Microsoft are a bit narrow. He’d be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.
    —New York Times Magazine, January 12, 1997
    Money
    I was worth about over a million dollars when I was twenty-three and over ten million dollars when I was twenty-four, and over a hundred million dollars when I was twenty-five, and it wasn’t important because I never did it for the money.
    —Triumph of the Nerds, PBS, June 1996
    Motivation
    To former PepsiCo executive John Sculley, whom Jobs was trying to woo to Apple: Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?
    —Odyssey: Pepsi to Apple, 1987
    It’s better to be a pirate than to join the Navy.
    —Odyssey: Pepsi to Apple, 1987
    No Resting on Laurels
    I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.
    —msnbc.com, May 25, 2006
    Passion
    You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.… Don’t settle.
    —Commencement address, Stanford University, June 12, 2005
    PC as the Digital Hub
    We believe the next great era is for the personal computer to be the digital hub of all these devices.
    —Time, January 14, 2002
    Perseverance
    I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.… Unless you have a lot of passion about this, you’re not going to survive. You’re going to give it up. So you’ve got to have an idea, or a problem or a wrong that you want to right that you’re passionate about; otherwise, you’re not going to have the perseverance to stick it through.
    —Smithsonian Institution Oral and Video Histories, April 20, 1995
    Product Imagination
    It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t. We figure out what we want. And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That’s what we get paid to do. So you can’t go out and ask people, you know, what’s the next big [thing]? There’s a great quote by Henry Ford who said, “If I’d have asked my customers what they wanted, they would have told me ‘A faster horse.”
    —CNNMoney/Fortune, February 2008
    Product Intergration
    Apple has a core set of talents, and those talents are: We do, I think, very good hardware design; we do very good industrial design; and we write very good system and application software. And we’re really good at packaging that all together into a product. We’re the only people left in the computer industry that do that.
    —Rolling Stone, June 16, 1994
    &
    One company makes the software. The other makes the hardware…It’s not working. The innovation can’t happen fast enough. The integration isn’t seamless enough. No one takes responsibility for the user interface. It’s a mess.
    —Time, October 16, 2005
    Quality
    We just wanted to build the best thing we could build. When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.
    —Playboy, February 1985
    Reliability
    It just works.
    —Frequently used phrase at Apple events
    Repeating Success
    There’s a classic thing in business, which is the second-product syndrome. Often companies that have a really successful first product don’t quite understand why that product was so successful. And so with the second product, their ambitions grow and they get much more grandiose, and their second product fails. They fail to get it out, or it fails to resonate with the marketplace because they really didn’t understand why their first product resonated with the marketplace.
    —To Infinity and Beyond! 2007
    Risking Failure
    One of my role models is Bob Dylan. As I grew up, I learned the lyrics to all his songs and watched him never stand still. If you look at the artists, if they get really good, it always occurs to them at some point that they can do this one thing for the rest of their lives, and they can be really successful to the outside world but not really be successful to themselves. That’s the moment that an artist really decides who he or she is. If they keep on risking failure, they’re still artists. Dylan and Picasso were always risking failure. This Apple thing is that way for me. I don’t want to fail, of course. But even though I didn’t know how bad things really were, I still had a lot to think about before I said yes. I had to consider the implications for Pixar, for my family, for my reputation. I decided that I didn’t really care, because this is what I want to do. If I try my best and fail, well, I’ve tried my best.
    —CNNMoney/Fortune, November 9, 1998
    Shared Vision
    The thing that bound us together at Apple was the ability to make things that were going to change the world. That was very important.
    —Smithsonian Institution Oral and Video Histories, April 20, 1995
    Simplicity
    There’s a very strong DNA within Apple, and that’s about taking state-of-the-art technology and making it easy for people…people who don’t want to read manuals, people who live very busy lives.
    —Guardian, September 22, 2005
    Stickiness
    You don’t need to take notes. If it’s important, you’ll remember it.
    —Inside Steve’s Brain, 2009
    Story, Importance of
    We’ve pioneered the whole medium of computer animation, but John [Lasseter] once said—and this really stuck with me—“No amount of technology will turn a bad story into a good story.”… That dedication to quality is really ingrained in the culture of this studio.
    —To Infinity and Beyond! 2007
    Survival
    Victory in our industry is spelled survival. The way we’re going to survive is to innovate our way out of this.
    —Time, February 5, 2003
    Teamwork
    My model for business is the Beatles. They were four guys who kept each other’s kind of negative tendencies in check. They balanced each other and the total was greater than the sum of the parts. That’s how I see business: great things in business are never done by one person, they’re done by a team of people.
    —60 Minutes, 2003
    Technology in Perspective
    [Technology] doesn’t change the world. It really doesn’t. Technologies can make it easier, can let us touch people we might not otherwise. But it’s a disservice to constantly put things in a radical new light, that it’s going to change everything. Things don’t have to change the world to be important.
    —The Independent, October 29, 2005
    “Think Different” Ad Campaign
    Well, I gotta tell you—we don’t do it because it goes down well or not. We have a problem, and our problem was that people had forgotten what Apple stands for. As a matter of fact, a lot of our employees have forgotten what Apple stands for. And so we needed a way to communicate what the heck Apple’s all about. And we thought, how do you tell somebody what you are, who you are, what you care about? And the best way we could think of was, you know, if you know who somebody’s heroes are, that tells you a lot about them. So we thought we’re going to tell people who our heroes are, and that’s what the “Think Different” campaign is about. It’s about telling people who we admire, who we think are the heroes of this century. And—some people will like us, and some people won’t like us.
    —Macworld Expo, March 13, 1999
    Thinking Through the Problem
    We have a lot of customers, and we have a lot of research into our installed base. We also watch industry trends pretty carefully. But in the end, for something this complicated, it’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
    —Bloomberg Businessweek, May 25, 1998
    To Be or Not to Be
    Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma—which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown our your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
    —Commencement address, Stanford University, June 12, 2005
    User Experience
    At Apple we come at everything asking, “How easy is this going to be for the user? How great it is going to be for the user?” After that, it’s like at Pixar. Everyone in Hollywood says the key to good animated movies is story, story, story. But when it really gets down to it, when the story isn’t working, they will not stop production and spend more money and get the story right. That’s what I see about the software business. Everybody says, “Oh, the user is the most important thing,” but nobody else really does it.
    —CNNMoney/Fortune, February 21, 2005
    Vision
    We’re gambling on our vision, and we would rather do that than make “me, too” products. Let some other companies do that. For us, it’s always the next dream.
    —Apple product event for the first Macintosh computer, January 24, 1984
    Wisdom
    I would trade all my technology for an afternoon with Socrates.
    —Newsweek, October 28, 2001
    Working Hard and Growing Older
    I read something Bill Gates said about six months ago. He said, “I worked really, really hard in my twenties.” And I know what he means, because I worked really, really hard in my twenties, too—seven days a week, lots of hours every day. But you can’t do it forever. You don’t want to do it forever.
    —Time, October 10, 1999
    Zen
    The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life. [An allusion to a popular saying by Zen master Shunryu Suzuki: “In the beginner’s mind there are many possibilities, but in the expert’s there are few.”]
    —Commencement address, Stanford University, June 12, 2005
    2012-06-14 21:52:48 4人喜欢 回应

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大唐新语
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这些人,那些事
1
世界尽头的目标先生
1
爱的地下教育
1
你在天堂里遇见的五个人
1
三体Ⅲ
1
星星都已经到齐了
1
儿子与情人
1
温柔的叹息
1
生活十讲
2
妞妞
1
東坡志林
1
都柏林人
1
我爱问连岳
2
蚁族
1
积极思考的力量
1
小规模荡气回肠
2
圣诞欢歌
1
高效学习
1
裸阳
1
机器人与帝国(上下)
1
谈幸福
1
爱上浪漫
1
伤离别
1
零时
1
太阳马戏团的魔力
1
小王子
1
第八日的蝉
1
我在雨中等你
1
踮脚张望的时光
1
孩子你慢慢来
1
杀人不难
1
窗灯
2
决定要幸福
3
三体Ⅱ
1
三体
1
姐姐的守护者
1
小猫杜威
1
记得
1
杀死一只反舌鸟
1
等待野蛮人
1
毒舌钩
1
世界尽头与冷酷仙境
1
殡葬人手记
1
嫌疑人X的献身
1
月亮和六便士
1
陆上行舟
1
艺术地生活
1
亲历死亡
1
退步集续编
1
微物之神
1
雨啊,请你到非洲
1
抉择
1
世界在你不知道的地方运转
1
我执
1
岁月的泡沫
1
不许联想
2
现在,只想爱你
1
冰屋
1
比悲伤更悲伤
1
风之影
1