上瘾五百年 (1)

  • 全文
    1. 瘾品的某些品牌和使用模式——例如101毫米长的香烟、可卡因吸食随身包——会流行一阵而后消失,但瘾品本身一旦被普遍接受,都会持续很多世代,耐得住时间的考验。水獭皮帽、蓬蓬裙,以及其他曾经风行一时的东...

Story (1)

  • Show, Don't Tell
    Master storytellers never explain. They do hard, painfully creative things - they dramatize... A great story authenticates its ideas solely within the dynamics of its events; failure to expres... (1回应)

Book of Tea (1)

  • littleness of great things
    Those who cannot feel the littleness of great things in themselves are apt to overlook the greatness of little things in others.

参与感 (1)

  • insights
    我们跟用户互动的方式主要是焦点小组,每季度或半年,针对某个产品召集几十个用户,做面对面访谈。另一种形式,是每周客服一线同事收集好用户意见,整理成文档,以周报的方式发给产品经理,产品经理再整理给项目组...

Leading the Starbucks Way (8) 更多

  • universal and local
    NAMES ON THE CUP “In the United States, asking customers for their names and placing the names on their cups has not consistently been a required standard, and partners had never been required to ... (1回应)
  • What is a passion brand?
    “a brand you recommend to friends wholeheartedly, even evangelically—so much so that if they don’t embrace it as vigorously as you do, you perceive a cloud over their heads, blocking the sunshine o...
  • one cup at a time
    “Kevin notes, “As we tested the product, we were hearing from customers about noticeable variation. We’d given the partners the tea shakers and said, ‘Mix the tea with the lemonade, add syrups as ...
  • Logo Transformation
    “According to Mike, “Although not a core reason for the update to the icon, the words on the logo actually created confusion in the customer experience. For example, we had Starbucks ice cream flavo...
  • From Replicable and Consistent to Magical and Unique.
    “Howard notes, “Starbucks is at its best when we are creating enduring relationships and personal connections.” ” “ By focusing again on the Starbucks Experience, we will create a renewed ...
  • Connecting to customers
    When frontline staff members are passionate about your products, they build interest and excitement on the part of your customers. Passionate staff members not only sell products, but have a magn...
  • Story Telling
    “While I was talking to Howard Schultz about the rituals of communication at Starbucks, he noted, “One of the strengths of Starbucks is storytelling and being able to infuse an authentic, genuine st...
  • Trainning
    “Over the days and weeks that follow, new baristas learn a great deal about coffee-growing regions, trade practices in coffee purchasing, processing methods for removing the coffee bean from the coff...
<前页 1 2 3 4 5 6 7 8 9 ... 11 12 后页>