Market Research in Practice (3)

  • Outline
    Qualitative Research: - desk research - focus groups - depth interviewing - observation and ethnography Quantitative Research - sampling and statistics - questionnaire design - face-to-face ...
  • PART ONE: Planning a market research study
    01 Introduction Market researchers have a tool kit made up of desk research, telephone interviews, face-to-face interviews, self-completion questionnaires, focus groups and observation. Robust a...
  • PREFACE
    Where else could someone with a curious mind be paid to find out what is going on? Nowhere else could there be such a variety of work: exploring motivations, finding out what is going on and always se...

Case Interview Secrets (10) 更多

  • Chapter 14
    Customer Product Company Competition
  • Chapter 13: Profitability
    Comparison: - past - industry company-specific problem or industry-wide problem
  • Chapter 12: FRAMEWORK
    The Core Framework - Profitability 25% - Business situation 50% - M&A 10% Profitability: quantitative way not qualitative way Business situation: qualitative
  • Chapter 11: SYNTHESIS
    State action-oriented recommendation/conclusion - Supporting point 1, 2, 3. “I can conclude that sales are not causing the profit problem, because first, sales have remained unchanged in the past...
  • Chapter 8
    Before I state a hypothesis, I'd like to ask a few clarifying questions. The Five-Minute Hypothesis Rule will not work in a certain type of case interview. Most McKinsey offices use an interview-le...
  • 第53页
    THE CORE PROBLEM-SOLVING TOOLS 4 Tools: Hypothesis; Issue tree/framework; Drill-down analysis; Synthesis Hypothesis: 假设 Issue tree: 假设的支持 Drill-down: 验证假设和假设的支持 Synthesis: 总结...
  • Chapter 6
    Boil the entire ocean and then scoop up one cup of the boiling water.
  • Chapter 5: Case Interview Fundamentals
    Your opinions don't count for much because you typically have less industry and business experience than the client does. So how can you prove your worth and be taken seriously? - Ask clients thought...
  • Chapter 4: Estimated Evaluation
    Clients value the ability to resolve long-standing debates of opinions, using estimates based on reasonable assumptions. 1. Computing-Level Estimates 1) do math with larger numbers 2) round numbe...
  • Chapter 2: THE SEVEN TYPES OF EVALUATION
    7 primary formats, 2 categories of case interviews: - 1) Quantitative assessments - 2) Hypothetical-situation case interviews 1) Quantitative assessments Format #1: The Quantitative Test - McKi...

金字塔原理 (1)

  • 第20页
    当我匆匆忙忙看完第一章后,我才发现,OH NO我连第一章的结构是什么都不知道!然后我倒回第一章看开头,OH NO我发现我根本不知道这本书的结构!

当我谈跑步时我谈些什么 (5)

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    只是我想,年轻的时候姑且不论,人生之中总有一个先后顺序,也就是如何依序安排时间和能量。到一定的年龄之前,如果不在心中制订好这样的规划,人生就会失去焦点,变得张弛失当。 村上绝对不是一个外向的人,他一...
  • 第42页
    成为职业小说家,让人觉得最高兴的,是可以早睡早起。……闭店歇业,开始了小说家生涯,我们——我和太太——最先做的事情,就是彻底改变生活形态。我们决定,太阳升起来的时候起床,天色变暗了便尽早就寝。这就是我...
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    现在是坚忍地累积奔跑举例的时期,所以眼下还不必介意成绩如何,只消默默地花上时间累积距离。想跑快点就适当地加速,不过就算加速也为时甚短,只想将身体感受到的愉悦尽量维持到第二天。其要领与写作长篇小说一般无...
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    其中一位选手,自从开始跑马拉松,每次比赛都要在脑中回味哥哥(此人也是一位长跑运动员)教给他的两个句子:Pain is inevitable. Suffering is optional. 这便是他的真言。其微妙的含义难以正确地翻译,明知不可以..

你一定爱读的极简欧洲史 (2)

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    我们知道,蛮族现在变成了信奉基督的骑士,也知道希腊和罗马的学术被拿来支持基督教。而教会,就居于这个怪异的结盟体之间运筹帷幄,努力维系这个体制于不坠。学术是基督教的,骑士也是基督徒,这个世界成了基督教王...
  • 第55页
    对一切事物充满质疑,人会迷失方向;我们不能光靠理性过日子,一定要靠风俗、习惯和宗教对个人指点迷津,才可能成就一个社会。 人们的生活需要偏见和情感。也往往是偏见和情感而不是理性支配着我们的生活。钻牛角...
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