紫逸对《Rework》的笔记(2)

紫逸
紫逸 (我看世界,世界看我)

读过 Rework

Rework
  • 书名: Rework
  • 作者: Jason Fried/David Heinemeier Hansson
  • 页数: 288
  • 出版社: Crown Business
  • 出版年: 2010-3-9
  • 第22页

    “Start referring to your business plans as business guesses, your financial plans as financial guesses, and your strategic plans as strategic guesses.”

    “When you turn guesses into plans, you enter a danger zone. Plans let the past drive the future.”

    “ Plans are inconsistent with improvisation.”

    “And you have to be able to improvise. You have to be able to pick up opportunities that come along. ”

    “You have the most information when you’re doing something, not before you’ve done it. ”

    “Working without a plan may seem scary. But blindly following a plan that has no relationship with reality is even scarier.”

    “Workaholics wind up creating more problems than they solve. First off, working like that just isn’t sustainable over time. When the burnout crash comes—and it will—it’ll hit that much harder.

    Workaholics miss the point, too. They try to fix problems by throwing sheer hours at them. They try to make up for intellectual laziness with brute force. This results in inelegant solutions.

    They even create crises. They don’t look for ways to be more efficient because they actually like working overtime. They enjoy feeling like heroes. They create problems (often unwittingly) just so they can get off on working more.”

    “You stop being able to decide what’s worth extra effort and what’s not. And you wind up just plain tired. No one makes sharp decisions when tired.

    They may claim to be perfectionists, but that just means they’re wasting time fixating on inconsequential details instead of moving on to the next task.”

    “Anyone who creates a new business is a starter. You don’t need an MBA, a certificate, a fancy suit, a briefcase, or an above-average tolerance for risk. You just need an idea, a touch of confidence, and a push to get started.”

    “To do great work, you need to feel that you’re making a difference.”

    “You want your customers to say, “This makes my life better.” You want to feel that if you stopped doing what you do, people would notice.”

    “You should feel an urgency about this too. You don’t have forever. This is your life’s work. Do you want to build just another me-too product or do you want to shake things up? What you do is your legacy. Don’t sit around and wait for someone else to make the change you want to see. And don’t think it takes a huge team to make that difference either.”

    “If you’re going to do something, do something that matters.”

    “These little guys came out of nowhere and destroyed old models that had been around for decades. You can do the same in your industry.”

    “If you’re solving someone else’s problem, you’re constantly stabbing in the dark. When you solve your own problem, the light comes on. You know exactly what the right answer is.”

    “These people scratched their own itch and exposed a huge market of people who needed exactly what they needed. That’s how you should do it too.

    When you build what you need, you can also assess the quality of what you make quickly and directly, instead of by proxy.”

    “Best of all, this “solve your own problem” approach lets you fall in love with what you’re making. You know the problem and the value of its solution intimately. There’s no substitute for that. After all, you’ll (hopefully) be working on this for years to come. Maybe even the rest of your life. It better be something you really care about.”

    “What you do is what matters, not what you think or say or plan.”

    “when you’re new at something, you need to start creating. The most important thing is to begin. So get a camera, hit Record, and start shooting.”

    “Ideas are cheap and plentiful. The original pitch idea is such a small part of a business that it’s almost negligible. The real question is how well you execute.”

    “Once you do that, you’ll learn whether your excitement and interest is real or just a passing phase. ”

    “Don’t let yourself off the hook with excuses. It’s entirely your responsibility to make your dreams come true.

    Besides, the perfect time never arrives. You’re always too young or old or busy or broke or something else. If you constantly fret about timing things perfectly, they’ll never happen.”

    “A strong stand is how you attract superfans. They point to you and defend you. And they spread the word further, wider, and more passionately than any advertising could.

    Strong opinions aren’t free. You’ll turn some people off. They’ll accuse you of being arrogant and aloof. That’s life. For everyone who loves you, there will be others who hate you. If no one’s upset by what you’re saying, you’re probably not pushing hard enough. (And you’re probably boring, too.)”

    “You just can’t do everything you want to do and do it well. You have limited time, resources, ability, and focus. It’s hard enough to do one thing right. Trying to do ten things well at the same time? Forget about it.”

    “Lots of things get better as they get shorter. Directors cut good scenes to make a great movie. Musicians drop good tracks to make a great album. Writers eliminate good pages to make a great book.”

    “There’s the stuff you could do, the stuff you want to do, and the stuff you have to do. The stuff you have to do is where you should begin. Start at the epicenter.”

    “Detail just doesn’t buy you anything in the early stages.*

    Besides, you often can’t recognize the details that matter most until after you start building. That’s when you see what needs more attention. You feel what’s missing. And that’s when you need to pay attention, not sooner.”

    “Whenever you can, swap “Let’s think about it” for “Let’s decide on it.” Commit to making decisions. Don’t wait for the perfect solution. Decide and move forward.”

    “The problem comes when you postpone decisions in the hope that a perfect answer will come to you later. It won’t. You’re as likely to make a great call today as you are tomorrow.”

    “We stuck with that approach for a while and then eventually implemented a system that pays cash. And that’s a big part of this: You don’t have to live with a decision forever. If you make a mistake, you can correct it later.

    It doesn’t matter how much you plan, you’ll still get some stuff wrong anyway. Don’t make things worse by overanalyzing and delaying before you even get going.

    Long projects zap morale. The longer it takes to develop, the less likely it is to launch. Make the call, make progress, and get something out now—while you’ve got the motivation and momentum to do so.”

    “Use whatever you’ve got already or can afford cheaply. Then go. It’s not the gear that matters. It’s playing what you’ve got as well as you can. Your tone is in your fingers.”

    “A better idea: Find a judo solution, one that delivers maximum efficiency with minimum effort. Judo solutions are all about getting the most out of doing the least. Whenever you face an obstacle, look for a way to judo it.”

    “You just build something that gets the job done and then move on. This approach may not earn you oohs and aahs, but it lets you get on with it.”

    Quick wins

    Momentum fuels motivation. It keeps you going. It drives you. Without it, you can’t go anywhere. If you aren’t motivated by what you’re working on, it won’t be very good.

    The way you build momentum is by getting something done and then moving on to the next thing. No one likes to be stuck on an endless project with no finish line in sight. Being in the trenches for nine months and not having anything to show for it is a real buzzkill. Eventually it just burns you out. To keep your momentum and motivation up, get in the habit of accomplishing small victories along the way. Even a tiny improvement can give you a good jolt of momentum.”

    “If you already spent too much time on something that wasn’t worth it, walk away. You can’t get that time back. The worst thing you can do now is waste even more time.”

    “Attainable goals like that are the best ones to have. Ones you can actually accomplish and build on. You get to say, “We nailed it. Done!” Then you get going on the next one. That’s a lot more satisfying than some pie-in-the-sky fantasy goal you never meet.”

    “When you let customers outgrow you, you’ll most likely wind up with a product that’s basic—and that’s fine. Small, simple, basic needs are constant. There’s an endless supply of customers who need exactly that.

    And there are always more people who are not using your product than people who are. Make sure you make it easy for these people to get on board. That’s where your continued growth potential lies.

    People and situations change. You can’t be everything to everyone. Companies need to be true to a type of customer more than a specific individual customer with changing needs.”

    摘录来自: Jason Fried. “Rework”。 iBooks.

    2018-03-23 21:18:43 回应
  • 第168页

    So build an audience. Speak, write, blog, tweet, make videos—whatever. Share information that’s valuable and you’ll slowly but surely build a loyal audience. Then when you need to get the word out, the right people will already be listening.

    Letting people behind the curtain changes your relationship with them. They’ll feel a bond with you and see you as human beings instead of a faceless company. They’ll see the sweat and effort that goes into what you sell. They’ll develop a deeper level of understanding and appreciation for what you do.

    “Don’t be afraid to show your flaws. Imperfections are real and people respond to real. It’s why we like real flowers that wilt, not perfect plastic ones that never change. Don’t worry about how you’re supposed to sound and how you’re supposed to act. Show the world what you’re really like, warts and all.”

    “So talk like you really talk. Reveal things that others are unwilling to discuss. Be upfront about your shortcomings. Show the latest version of what you’re working on, even if you’re not done yet. It’s OK if it’s not perfect. ”

    “Bakeries, restaurants, and ice cream shops have done this successfully for years. Car dealers let you test-drive cars before buying them. Software firms are also getting on board, with free trials or limited-use versions. How many other industries could benefit from the drug-dealer model?

    Don’t be afraid to give a little away for free—as long as you’ve got something else to sell. Be confident in what you’re offering. You should know that people will come back for more. If you’re not confident about that, you haven’t created a strong enough product.

    “Start building your audience today. Start getting people interested in what you have to say. And then keep at it. In a few years, you too will get to chuckle when people discuss your “overnight” success.”

    “There are always new faces around, so everyone is unfailingly polite. Everyone tries to avoid any conflict or drama. No one says, “This idea sucks.” People appease instead of challenge.”

    “So hire slowly. It’s the only way to avoid winding up at a cocktail party of strangers.

    “How long someone’s been doing it is overrated. What matters is how well they’ve been doing it.

    “Optimize for now and worry about the future later.”

    “ So pay attention to today and worry about later when it gets here. Otherwise you’ll waste energy, time, and money fixating on problems that may never materialize.”

    “There’s nothing wrong with sounding your own size. Being honest about who you are is smart business, too. Language is often your first impression—why start it off with a lie? Don’t be afraid to be you.”

    “That applies to the language you use everywhere—in e-mail, packaging, interviews, blog posts, presentations, etc. Talk to customers the way you would to friends. Explain things as if you were sitting next to them. Avoid jargon or any sort of corporate-speak.”

    “Write to be read, don’t write just to write. Whenever you write something, read it out loud. Does it sound the way it would if you were actually talking to someone? If not, how can you make it more conversational?

    Who said writing needs to be formal? Who said you have to strip away your personality when putting words on paper? Forget rules. Communicate!

    And when you’re writing, don’t think about all the people who may read your words. Think of one person. Then write for that one person. ”

    “We all have ideas. Ideas are immortal. They last forever.

    What doesn’t last forever is inspiration. Inspiration is like fresh fruit or milk: It has an expiration date.

    If you want to do something, you’ve got to do it now. You can’t put it on a shelf and wait two months to get around to it. You can’t just say you’ll do it later. Later, you won’t be pumped up about it anymore.

    If you’re inspired on a Friday, swear off the weekend and dive into the project. When you’re high on inspiration, you can get two weeks of work done in twenty-four hours. Inspiration is a time machine in that way.”

    2018-03-28 23:29:03 回应