Reading this book more than twice is a must
No more to say, this book is the most classic one in this industry. Aaker is a famous professor and professional in brand management. If you want to be a marketer, reading his book more than twice is a must.
Besides, he has also written several other books on branding, such as Brand Portfolio Management, Building Strong Brands, etc.
Besides, he has also written several other books on branding, such as Brand Portfolio Management, Building Strong Brands, etc.
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