Overall , this is a excellent book about social media marketing, you'll learn of some basic marketing rules not just suit for social media but also for any marketing channel.
From my point, the whole book just talked about two things: how to find "wow" factor of your products/services, and how to brand it from the customer's view.
How to find "wow" factor of your products/servers:
Social media marketing is a so called after-marketing, it's a good way to strengthen your relationship with your customers, then you may can earn new visits through them. But it's not a good way to tap into a new market, people won't "like" you or "follow" you when they don't know what the hell your products/service are. If you are a start-up, social media absolutely isn't your first choice to start bragging your brand.
That also means, In the social media world, good products/service means everything. You can't do successful social media marketing for a suck thing, what you sell is the king in this playground.
How to brand it from the customer's view: This is not a new topic in the marketing world. It's the rooter of most marketing channels. You're going to have to know your customer if you want to sell them.
" With every Facebook message you send out, with every tweet you post, even with every email or radio and television advertisement you write, ask yourself the following:
1, Will the recipients of this message truly find it of value, or will they find it annoying and disruptive?
2, Would I want to receive this message as a consumer?
That's it. Most of the content in this book came from this two principles. Knowing that means you get the author's points.
Some of my thinking:
1, Social media is a dangerous marketing weapon if you don't really know how to control it. If you have a big amount of likers but don't have enough people to take care of them, and if their complaints message can't be replied in time, they'll share their bitch with the whole world.
2, don't rely on social media marketing too much. It sounds crazy when all companies in the world are chasing the social media like a dog right now. But yes that's my point.