改变game of business的game theory
前言中第一句话说道:
“There's nothing so practical as a good theory. A good theory confirms the conventional wisdom that 'less is more'. A good theory does less because it doesn't give answers. At the same time, it does a lot more because it helps people organize what they know and uncover what they don't know. A good theory gives people the tools to discover what is best for them. That was our goal in writing Co-opetition.”
也许就是因为这么一段话,我才重拾了对research的信心,觉得读PhD其实是一件没有那么可怕的事情。
两位作者将博弈论应用到了实际的商业领域中,通过带着读者用game的眼光看待很多商业案例,最后想留给读者的也许是观察世界的时候,自觉地用书中所展示的方法进行分析,很多时候能得出意料之外仔细想却在情理之中的结论。
Adam和Barry将博弈论浓缩为PARTS:
[P]layers 博弈的多方
[A]dded values 博弈中某方的增加价值
[R]ules 规则
[T]actics 战术
[S]cope 博弈的规模
搞清楚这五部分之后,就可以从这些一个或者多个角度入手来改变整个game:
* Players
- becoming a player
- bring in other players
- changing the players
* Added Values
- added value of a monopoly
- added value in a competitive world
- added value of a relationship
- imitation
- changing the added value
* Rules
- contracts with customers
- contracts with suppliers
- mass-market rules
- government rules
- changing the rules
* Tactics
- lifting the fog
- preserving the fog
- stirring up the fog
- is PART the whole?
* Scope
- links between games
- links through added values
- links through rules
- links through tactics
- the larger game
里面有非常多的很有趣的商业案例,最喜欢任天堂的那个例子,有成功有失败,感觉商业真的是没有硝烟的战争。孙子兵法和哲学的很多规律都能在现实世界中发现应用,很有趣。
“There's nothing so practical as a good theory. A good theory confirms the conventional wisdom that 'less is more'. A good theory does less because it doesn't give answers. At the same time, it does a lot more because it helps people organize what they know and uncover what they don't know. A good theory gives people the tools to discover what is best for them. That was our goal in writing Co-opetition.”
也许就是因为这么一段话,我才重拾了对research的信心,觉得读PhD其实是一件没有那么可怕的事情。
两位作者将博弈论应用到了实际的商业领域中,通过带着读者用game的眼光看待很多商业案例,最后想留给读者的也许是观察世界的时候,自觉地用书中所展示的方法进行分析,很多时候能得出意料之外仔细想却在情理之中的结论。
Adam和Barry将博弈论浓缩为PARTS:
[P]layers 博弈的多方
[A]dded values 博弈中某方的增加价值
[R]ules 规则
[T]actics 战术
[S]cope 博弈的规模
搞清楚这五部分之后,就可以从这些一个或者多个角度入手来改变整个game:
* Players
- becoming a player
- bring in other players
- changing the players
* Added Values
- added value of a monopoly
- added value in a competitive world
- added value of a relationship
- imitation
- changing the added value
* Rules
- contracts with customers
- contracts with suppliers
- mass-market rules
- government rules
- changing the rules
* Tactics
- lifting the fog
- preserving the fog
- stirring up the fog
- is PART the whole?
* Scope
- links between games
- links through added values
- links through rules
- links through tactics
- the larger game
里面有非常多的很有趣的商业案例,最喜欢任天堂的那个例子,有成功有失败,感觉商业真的是没有硝烟的战争。孙子兵法和哲学的很多规律都能在现实世界中发现应用,很有趣。
有关键情节透露