Fear and loathing in Silicon Valley(a little exaggerated, I know)

Not the average book as Startup 101 or How-to,kind of the reality show about the startups/VCs and work-life in Silicon Valley. Besides, as an ads guy from the technology and business side, give readers ideas how ads works in the digital world, esp. on how to connect the offline/traditional and online world,cross-devices linkage. If bored by the tech side, maybe its first-person account and gossips on the valley could entertain you in other ways. Finally, be wary of its based on one side's account.