Youtility is come from the word ‘utility’. The dictionary’s explanation of ‘utility’ is the quality of being useful. The author wants to tell that You company should have a quality of being useful for your customers and prospective. In this book, it will tell you how youtility works, what are the youtility’s main factors and how to create youtility.
During the whole book, the author shared some interesting examples to show his idea clearly. He also uses youtilty for this book, so after reading it you can find all key points and factors through this book itself. The most remarkable youtility of this book is that author provided a chapter called ‘Youtility: An easy reference guide’. In this part, you can find a thoughtful conclusion of the whole book. You can figure out the structure and logic of this book easily and clearly. The author listed key points and key data for every part of this book.
The book has a clear and easy understanding logic. First part shows you the three categories of marketing, analyzed how each style of marketing worked and what’s the strength and weakness of them. The third one is friend-of-mine awareness which means youtility. Second part told that the three factors of youtility. And the last one told how to create youtility.
In my opinion, the main idea of this book is a sentence that Jay mentioned in beginning of this book. It’s that ‘if you sell something, you make a customer today. If you help someone, you may create a customer for life.’ It won’t be effective that you obsess on promote yourself today, because of the technology and social-culture development. Everything keep changing faster than ever. So being useful and sincere to inform and help your customer and prospective is a good choice to ran our business today. Promote your usefulness is way much better than promote your product or service.
Apparently, after this book you could have learned a new marketing tool just as me did. Additionally, after reading this book I found that I love the reasonable and logical structure so much. It’s so beautiful and efficient. Maybe one day, when I need to write something to express my idea, I could follow Jay’s style. The most amazing thing of this book is the ‘Youtility: An easy reference guide’. Jay wanted to show his youtility furthest.
If you would like practice Youtility right now, you should start reading it. If not, I won’t recommend you read it. I recommend you keep it as a reference book in your bookshelf. That will really help you just when you need it.