Garantia's (first investment bank founded by Jorge Paulo Lemann) original 18 commandments
- A big and challenging dream makes everyone row in the same direction.
- A company's biggest asset is good people working as a team, growing in proportion to their talent, and being recognized for that. Employee compensation has to be aligned with shareholders'interests.
- Profits are what attracts investors, people, and opportunities, and keep the wheels spinning.
- Focus is the essence. It's impossible to be excellent in everything, so concentrate on the few things that really matter.
- Everything has to have an owner with authority and accountability. Debate is good, but in the end, someone has to decide.
- Common sense is as good as fancy concepts. Simple is better than complicated.
- Transparency and information flow ease decision-making and minimize conflicts.
- Hiring people who are better than yourself, training them, challenging them, and retaining them is the main attribution of a manager.
- Leading through example is vital, in both heroic gestures and the simple actions of the company's day-to-day
- Luck is always a function of sweat. Work hard, but with joy.
- Things happen in the business' operations and in the market. You have to pound the pavement.
- Being paranoid about costs and expenses- the only variables under our control - helps ensure long term survival.
- Constant discontent, a sense of urgency, and zero complacency help ensure a sustainable competitive advantage.
- Innovations that add value are useful, but copying practices that already work is usually easier.
- Corporate and personal discretion are helpful. Showing off is only allowed when done with concrete objectives.
- Constant training and improvement have to be ongoing efforts and should permeate our routine.
- Name, reputation, and brands are precious assets that take decades to build and days to destroys
- Trickery and cheating can rot a company from the inside. Ethics pay off on the long run.
AB InBev's 10 Principles (the trio went on to build the largest and most profitable Beer Company in the world)
- Our shared Dream energize everyone to work in the same direction to Best Beer Company Bringing People Together for a Better World
- Our greatest strength is our people. Great people grow at the place of their talent and are rewarded accordingly.
- We recruit, develop, and retain people who can be better than ourselves. We will be judged by the quality of our teams.
- We are never completely satisfied with our results, which are the fuel of our company. Focus and zero complacency guarantee lasting competitive advantage.
- The consumer is the Boss. We serve our consumer by offering brand experience that play a meaningful role in their lives, and always in a responsible way.
- We are a company of owners. Owners take results personally.
- We believe common sense and simplicity are usually better guidelines than unnecessary sophistication and complexity.
- We manage our costs tightly to free up resources that will support sustainable and profitable top line growth.
- Leadership by personal example is at the core of our culture. We do what we say.
- We never take shortcuts. Integrity, hard work, quality, and responsibility are key to building our company.
Check out Jorge Paulo Lemann's 20 Commandments To Succeed In Business:
1. Good people working as a team and with common goals is the most important and differentiator asset of a business.
2. Finding, training and keeping good people around are a constant and permanent struggle for all shareholders.
3. People's earnings should be stimulating, fair and balanced with the general interests of the company.
4. The assessment of people is an essential and constructive item for the business.
5. The main function of the heads of a business is to choose people better than them to keep the company going even without its leaders.
6. Leadership is exercised by clear ideas and by the daily example in the smallest details.
7. To debate is important, but everything to be considered requires someone responsible for it, and at the end someone must make a decision.
8. Common sense is worth a lot and more than complex ideas. Simple is always better than complex.
9. A good business is always looking to improve. Whatever degree of success, there is always room for improvement. This ensures a lasting competitive advantage.
10. Always reduce costs. That's something that is under your control and ensures survival.
11. Innovations that create value are useful. But copying what works well is way more practical.
12. The improvement and continuing education of people must be an ongoing effort incorporated into businesses’ routines.
13. Only appear in the news with concrete goals.
14. Focus, focus, focus. Focus on the essential.
15. Communication and transparency with key data circulating help educate, pulling in the same direction and create a competitive advantage,
16. Appreciate the rearguard.
17.Always being ethical is essential.
18. It takes a lot to build a reputation that can fade away quickly.
19. In order to get to the pot of gold at the end of the rainbow you have to go all the way through the rainbow, but do it at a profit along the way.
20. A big, challenging and common dream is essential, and it helps everyone to work in the same direction.