Where the small fry may struggle-and some will continue to disappear-is on the revenue side of the business, advertising to attract customers. Only a firm with nationwide or global service capacity normally can make efficient use of the mass media. It is the largest financial firms who tend to be the most aggressive advertisers, reaching out overthe Internet, through cell phones, and on television networks to fight for sales. Industry leaders like Wells Fargo and Bank of America are using their branch offices as salesfocused “stores”, each with a similar appearance and each intent on selling their clientsas many different services as possible. Also, it is the largest financial firms who are best able to follow an increasingly mobile population and retain their customers who may be migratin... (查看原文)
傻白甜 🎀
机械工业出版社2014版
0 有用 greenhands 2009-05-25
一部商业银行管理的百科全书.
0 有用 流星剑 2008-01-04
现在应该第七版了，中文版翻译的太滥，建议直接读原版。
0 有用 suy 2008-01-14
讨厌那种只懂皮毛的感觉
0 有用 greenhands 2009-05-25
一部商业银行管理的百科全书.
0 有用 suy 2008-01-14
讨厌那种只懂皮毛的感觉
0 有用 流星剑 2008-01-04
现在应该第七版了，中文版翻译的太滥，建议直接读原版。