作者:
Charles Duhigg 出版社: Random House 副标题: Why We Do What We Do in Life and Business 出版年: 2012-2-28 页数: 400 定价: GBP 17.88 装帧: Hardcover ISBN: 9781400069286
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.
They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
One of the most mentioned topics during this season is the new year's resolution. Disappointingly the statistic shows most of the people are going to fall off the wagon during the first month. Why bad habits are so adhesive and good habits are so hard to ac...
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Little Bee
夜晚的书斋
中信出版社2013版
Adrian
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打晃
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睡午觉的猫儿
中信出版社2013版
2 有用 这不是我要的我 2013-08-08 09:58:40
找出惯常行为；用各种奖赏进行试验；将暗示隔离出来；制定计划。 暗示->惯常行为->奖赏（Pavlov's dog)
0 有用 庄常飞 2012-03-17 14:21:50
有的故事颇好，但整体来说还是《纽约时报》周刊的那个节选最精彩。
1 有用 叮当想旅行 2012-12-15 12:01:01
好习惯养成记：旧瓶装新酒
0 有用 杨生活 2013-07-03 09:59:52
终于可以骄傲地说看完了，但习惯并不是那么容易改变的，it takes time and then habit takes hold
0 有用 蝉 2013-12-12 14:07:56
: B848.4/D871
0 有用 苏氨酸 2023-04-14 20:20:54 英国
案例都很有趣……cue, routine,reward.
0 有用 开车去Berlin 2023-02-17 11:10:40 陕西
认知的开启。
0 有用 K. 2023-02-02 01:37:03 加拿大
？實在讀不下去了。幹貨還可以但每個案例都是一口氣說不乾淨講著講著就飛走了⋯之後講了別的故事⋯之後又回來了。根本不能證明論點的例子寫到後來生搬硬套給原了回去⋯。明明一句話就能結束的一章就這麼水了幾十頁。
0 有用 green lover 2023-01-01 15:09:47 中国香港
cue,routine, reward 三者要分别找。 先确认routine 你的习惯是什么？哪件事是你一直在做，但想要改变的？ 再寻找reward 是什么激励你一直做这件事？可以用实验的方式，替换习惯中的几个要素，来帮助自己找到reward 最后从五个维度location/time/people/preceding action/emotion寻找cue 作者讲故事的能力很强，前面几个故事蛮有趣... cue,routine, reward 三者要分别找。 先确认routine 你的习惯是什么？哪件事是你一直在做，但想要改变的？ 再寻找reward 是什么激励你一直做这件事？可以用实验的方式，替换习惯中的几个要素，来帮助自己找到reward 最后从五个维度location/time/people/preceding action/emotion寻找cue 作者讲故事的能力很强，前面几个故事蛮有趣，吸引我一直读下去。感觉他讲故事还蛮有技巧的，会先概述一下故事的结局，再细细展开。 每天读英文书的初尝试，还不错！ (展开)
0 有用 停车坐爱枫林晚 2022-12-31 12:37:38 广东
loooop