1 Introduction
2 What Is a Personal Brand…and What Can It Do for Your Career?
3 Get Rid of Your Digital Dirt
4 Taking Control
5 Drafting Your
Brand Manifesto
9 You Will Be Googled
10 Yes, What You Do on Social Networks Matters
10 To Share or Not to Share
11 Lock It Up
11 Show It Off
13 Connecting the Dots on LinkedIn
15 Get Linked
16 Tricking Out Your LinkedIn Profile
18 Practice Good LinkedIn Etiquette
18 Get With a Group
20 Apps to Enhance Your Brand
23 Expand Your Brand: Blogs, Microblogs, and Websites
24 Blog Your Way to a Better Brand
26 Tweeting Your Brand
28 You Dot Coms
33 Advertising Your Assets
34 Bringing It All Together
34 Branding Case Study: International Aspirations
35 The Elevator Pitch
35 That Reminds Me...
37 For Your Reference
38 Online Resources
39 Blogs & Twitter
39 Books
39 Articles
· · · · · · (
收起)
还没人写过短评呢