Christian Grönroos (born 16 January 1947) is a Finnish Academic focused on Service and Relationsip Marketing. His researach interest is to "develop marketing based on a service logic: promise management and marketing; transforming manufacturing into service business"[1].
Dr. Christian Grönroos is since 1999 Professor of Service and Relationship Marketing (prior to that 1984-1999 Professor of International and Industrial Marketing) at Hanken School of Economics Finland (Svenska handelshögskolan) and chairman of the board of the research and knowledge centre CERS Centre for Relationship Marketing and Service Management of this business university. He is a Honorary Professor at Nankai University and Tianjin Normal University, P.R.China as well as at Oslo School of Management, Norway. Between 2001 and 2007 he served as Guest Professor of Service Management at Lund University Sweden.[2]
[edit]Legend in Marketing
Christian Grönroos has been selected as a "Legend in Marketing" - the first one outside North America -, and his research work will be compiled and featured in the forthcoming "Legends in Marketing" Series, edited by Dr. Jagdish Sheth (Series Editor) and published by the Sage Publications. Other marketing scholars featured as Legends include Richard Bagozzi, Shelby Hunt, Philip Kotler, V. Kumar, Naresh Malhotra, Kent Monroe, Jagdish Sheth, Yoram Wind, and Gerald Zaltman.[3]
0 有用 伏波 2012-03-23 05:20:44
哪个傻逼添加的书。作者分明是芬兰人="= ，美国你妹啊。这本书是服务市场营销方面我目前能找到的，最好的书。
0 有用 伏波 2012-03-23 05:20:44
哪个傻逼添加的书。作者分明是芬兰人="= ，美国你妹啊。这本书是服务市场营销方面我目前能找到的，最好的书。