Jonathan Baron，美国宾夕法尼亚大学心理系教授，哈佛大学心理学学士学位(1966年)，密歇
根大学心理系博士学位(1970年)。历任美国宾夕法尼亚大学助理教授、副教授、教授。Baron教授曾担任美国判断与决策学会(Society for Judgment and Decision Making)主席(2006—2007)，并担任该学会会刊Judgment and Decision Making主编。迄今为止，他出版专著9本，发表学术论文180余篇。其研究领域和兴趣不仅包括判断与决策的理论研究，也广泛涉及政治、公共事务、法律、医学等领域的决策。本书是Baron教授影响最为广泛的著作之一。
Rational does not
mean, here, a kind of thinking that denies emotions and desires: It means, the kind
of thinking we would all want to do, if we were aware of our own best interests, in
order to achieve our goals.
A decision is a choice of action — of what to do or not do. Decisions are made
to achieve goals, and they are based on beliefs about what actions will achieve the
goals.
Decisions depend on beliefs and goals, but we can think about beliefs and goals
separately, without even knowing what decisions they will affect. When we think
about belief, we think to decide how strongly to believe something, or which of
several competing beliefs is true. When we believe a proposition, we tend to act as
if it were true.
When we decide on a personal goal, we make a decision that affects future d... (查看原文)
In sum, learning without understanding was
characterized either by lack of transfer of the principle to cases where it applied or
by inappropriate transfer to cases where it did not apply.
Understanding, Perkins states, involves knowing three things: (1) the
structure of what we want to understand; (2) the purpose of the structure; and (3) the
arguments about why the structure serves the purpose. (查看原文)
0 有用 Jeff 2011-10-05 18:11:44
书五星，翻译就别提了
0 有用 来，听我唱一曲 2011-10-17 17:47:32
翻译很糟糕，影响了阅读兴趣。找原本看吧。
0 有用 罗兰 2012-04-18 22:05:20
2002年诺贝尔经济学奖得主Daniel Kahneman在普林斯顿大学心理系讲授The Psychology of Decision Making and Judgment指定的教科书
0 有用 磁力振子 2011-03-05 12:45:38
以前读的，翻译的太糟糕了～
0 有用 Sophy_TheWay 2011-07-07 20:30:34
关于决策比较详细的理论书。