Unit one creation and development of meetings,conventions and expositions industry
Unit two the impacts of the events industry
Unit three the player of industry
Unit four event marketing
Unit five human resources management
Unit six sponsorship of great events
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Unit one creation and development of meetings,conventions and expositions industry
Unit two the impacts of the events industry
Unit three the player of industry
Unit four event marketing
Unit five human resources management
Unit six sponsorship of great events
Unit seven financial management
Unit eight preparation for great events
Unit nine logistics in great events
Unit ten legal management
Unit eleven organization of great events
Unit twelve closedown and evaluation
Key to exercises
Bibliography
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