Recommended by John H. It reads like a guide for external researchers on corporate specific ROI issues. It is very hard-core research and analytics embedded. The good point is, the book provides step-by-step guidance regarding how to collect, analyse, report and adjust ROI data. For the academia-driven types, this is the right book for you.
0 有用 Matt 2013-07-11 12:46:21
Recommended by John H. It reads like a guide for external researchers on corporate specific ROI issues. It is very hard-core research and analytics embedded. The good point is, the book provides step-by-step guidance regarding how to collect, analyse, report and adjust ROI data. For the academia-driven types, this is the right book for you.