作者:
Roberta B. Ness 出版社: Oxford University Press 副标题: How to Produce Creative and Useful Scientific Ideas 出版年: 2012-3 页数: 272 定价: $ 33.84 ISBN: 9780199892594
Whether you are a student or an established scientist, researcher, or engineer, you can learn to be more innovative. In Innovation Generation, internationally renowned physician and scientist Roberta Ness provides all the tools you need to cast aside your habitual ways of navigating the every-day world and to think "outside the box." Based on an extraordinarily successful progr...
Whether you are a student or an established scientist, researcher, or engineer, you can learn to be more innovative. In Innovation Generation, internationally renowned physician and scientist Roberta Ness provides all the tools you need to cast aside your habitual ways of navigating the every-day world and to think "outside the box." Based on an extraordinarily successful program at the University of Texas, this book provides proven techniques to expand your ability to generate original ideas. These tools include analogy, expanding assumptions, pulling questions apart, changing your point of view, reversing your thinking, and getting the most out of multidisciplinary groups, to name a few. Woven into the discussion are engaging stories of famous scientists who found fresh paths to innovation, including groundbreaking primate scientist Jane Goodall, father of lead research Herb Needleman, and physician Ignaz Semmelweis, whose discovery of infection control saved millions. Finally, the book shows how to combine your newly acquired skills in innovative thinking with the normal process of scientific thinking, so that your new abilities are more than playthings. Innovation will power your science.
作者简介
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Roberta Ness is Dean of the University of Texas School of Public Health and the University of Texas-Houston Vice President for Innovation.
“泥潭之猪”(PIG In MuD)——这个拥有特别名字的“创新工具箱”将引导你逐步找到打开创新之门的钥匙。而你需要做的,仅仅只是按照书中指导来一步步地训练自己的创新思维能力。第一步,在兴趣、观察和知识的基础上,提出正确的问题并将它表述(Phrase,P)出来;第二步,识别(Identify,I)认知框架,并且找到可替代的认知框架;第三步,产生(Generate,G)所有可能的解决方案;第四步,需要借助冥想,进行孵化(Incubate,I);第五步,将你的最佳创意融合(Meld,M)到常规科学的过程中;第六步,传播(Disseminate,D)你的创新发现。 (查看原文)
1 有用 Zzzxueying 2015-05-15 09:15:15
Interesting book