Where the small fry may struggle-and some will continue to disappear-is on the revenue side of the business, advertising to attract customers. Only a firm with nationwide or global service capacity normally can make efficient use of the mass media. It is the largest financial firms who tend to be the most aggressive advertisers, reaching out overthe Internet, through cell phones, and on television networks to fight for sales. Industry leaders like Wells Fargo and Bank of America are using their branch offices as salesfocused “stores”, each with a similar appearance and each intent on selling their clientsas many different services as possible. Also, it is the largest financial firms who are best able to follow an increasingly mobile population and retain their customers who may be migratin... (查看原文)
傻白甜 🎀
机械工业出版社2014版
0 有用 momo 2013-11-05 14:25:52
很好的一本书，适合各个阶段研究。课外支撑连接不错，可以顺手吐嘈chinadaliy2么
0 有用 不够知己 2010-08-02 14:25:57
课本
2 有用 絶望☆おとめ 2009-11-11 13:00:29
没有高等数学的它都属于文科！
0 有用 Sweeney 2011-12-01 16:30:16
学校教材，翻译质量一般
0 有用 二大王 2011-07-10 17:58:08
还是蛮有用的一本书~只是我们老师太瘪三。。。。
0 有用 已关机 2020-01-28 23:42:20
最近准备考商业银行，毕业打算进银行在看着这方面的书，商业银行经营学案例分析挺好的
0 有用 momo 2013-11-05 14:25:52
很好的一本书，适合各个阶段研究。课外支撑连接不错，可以顺手吐嘈chinadaliy2么
0 有用 Sweeney 2011-12-01 16:30:16
学校教材，翻译质量一般
0 有用 二大王 2011-07-10 17:58:08
还是蛮有用的一本书~只是我们老师太瘪三。。。。
0 有用 三问 2011-02-27 14:46:56
版了又版的经典商业银行教材，知识全面扎实，一本很好的基础读物。