Where the small fry may struggle-and some will continue to disappear-is on the revenue side of the business, advertising to attract customers. Only a firm with nationwide or global service capacity normally can make efficient use of the mass media. It is the largest financial firms who tend to be the most aggressive advertisers, reaching out overthe Internet, through cell phones, and on television networks to fight for sales. Industry leaders like Wells Fargo and Bank of America are using their branch offices as salesfocused “stores”, each with a similar appearance and each intent on selling their clientsas many different services as possible. Also, it is the largest financial firms who are best able to follow an increasingly mobile population and retain their customers who may be migratin... (查看原文)
0 有用 沐白堇之 2010-07-28 22:54:15
其实翻译得不太好。
0 有用 ☆WJY☆ 2010-10-29 13:45:37
拜拜了您内
0 有用 无主之锤 2008-06-28 10:38:18
看一本这个很必要
0 有用 EE 2011-01-11 23:47:07
额...我这也能算...读过了吧...虽然书基本上还是叉骨沥新的= =
0 有用 Adrian 2009-03-19 20:09:35
扫盲。。。